chrisFaulds

Massively hires its first sales lead

Chris Faulds, formerly of Bell Media, is joining the chat bot company as messenger platforms increasingly open up to brands.

theBacheloretteCanadaTwoOceans

Why Two Oceans went from no campaigns to The Bachelorette Canada

After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.

mobileShutterstock

ICYMI: comScore expands mobile reporting, Newad wins two

In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.

Rainy_River_ON_1

Rainy River Review bids adieu

The publisher of the soon-to-be-shuttered daily paper said government ad spend has shifted, leaving the paper (and readers) at an impasse.

kellyClark

Kelly Clark named global CEO at GroupM

The former North American lead takes over effective immediately.

Bull

Bull pulls in the ratings for Global

The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.

cityAppleTV

City now available on Apple TV

The media co is testing mid-roll ads and integrated branded content spots on the new video app.

narcosNetflix

Spotted! Netflix flaunts Escobar’s millions

The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.

AIR MILES Campus Tour 5

Air Miles gets into AR

The brand wasn’t planning on adding a digital element to this year’s campus tours – but the response to the general enrollment campaign has been positive.

shutterstock_202780831 (1)

Facebook’s new ad features focus on foot traffic

Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.

image001

Spotted! The White House comes to Toronto (sort of)

CTV’s Wednesday night drama is being promoted by bringing the U.S. landmark to downtown Toronto.

sportsnetWorldCupofHockeyUnionStation

Team North America games top 1M at World Cup of Hockey

Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.

jonMAmazingRaceCda

Amazing Race takes the week: Numeris

The CTV reality competition show was the most-viewed program in Canada for the week of Sept. 5 to 11.

Copied from Playback - Hockey-300x200

What’s up with the World Cup of Hockey boards?

If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.

Newspapermobile

Broadcasters rule, but news aggregators rising: study

The Media Technology Monitor’s annual report on news consumption also outlines how wealthier, better-educated Canadians differ from the rest.