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Mobile leads Facebook ad growth in Q2

The U.S. and Canada posted the highest ad revenue growth globally for the quarter, up 69%.

doveCanada

Spotted! Dove Canada calls out body-shamers

The beauty brand has a real-time billboard that draws attention to media outlets focusing on the appearance, rather than the skills, of female athletes.

Mat Baxter

Initiative names Mat Baxter global CEO

Former CEO Jim Elms has moved into the role of chairman, as well as managing director of Interpublic.

sebastienC

New national sales director at La Presse

Sebastien Cassagnes has been promoted to the role.

fashionSummer2016

A fashion show for FASHION?

New VP and group publisher Jacqueline Loch said it’s a possibility, as a new EIC as well as a digital director for women’s titles at St. Joseph Media, join the company.

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Nestle and FILA make Rogers Cup debut

VP and CCO Rob Swann on the activations hitting Toronto and Montreal for this year’s tournament.

money, Canada

Soft national ad market pushes up losses at TorStar

The publisher’s Q2 report shows a net operating loss of $24.3 million, with print ad revenue declining by 16.9%.

America's Got Talent

America’s Got Talent wins the week: Numeris

The U.S. talent show on City won the most single-night viewers for the week of July 11 to 17.

savvyMom

SavvyMom Group expands and refreshes

Maple Media is aiming to attract more clients with its acquisition of HelpWeveGotKids.com and refresh of SavvyMom.ca.

Cineplex Towels WeatherOrNot

Cineplex takes to the beaches

The media co chases a favourite Canadian topic aiming to achieve viral success with millennials (and to drive up summer sales).

johnMontgomery

GroupM targets brand safety with new hire

Higher standards for viewability, ad blocking and anti-piracy will be goals for the media group’s new global EVP of brand safety John Montgomery.

Green P - Mobile X couponing

Parking a new couponing strategy in Liberty Village

The Toronto Parking Authority is building up its digital strategy with a geo-location feature that connects local shops with consumers.

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Visa sponsorship sees CBC put VR in Games spotlight

With branded partnerships tripled over Sochi, the pubcaster is stretching its legs in producing custom content for the Games.

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Honda Dealer Association buys top spot: Media Monitors

The car co purchased the most advertising in Toronto for the week of July 18 to 24.

MLB Twitter

Twitter expands live sports play with MLBAM pact

The deal means Canadian users of the platform will be able to live stream new MLB content, giving brands new in-streaming ad opportunities.