Sponsored Supplement

CBC/Radio-Canada’s post-hockey hat trick

“There is life after hockey … we’ve clearly been able to live well without it.”




GroupM pacts with BuzzFeed

DigitalMobile

The global deal will give the media management company preferential rates and access to creative and data from BuzzFeed.



The Amazing Race Canada takes the week: Numeris

Television

The CTV reality show had the most single-night viewers for the week of Aug. 10 to 16.



Brands step into the ring with Much Digital Studios

DigitalTelevision

Puma gets boxing, Bell goes back to school and Virgin Mobile showed the VIP side of Osheaga in the MCN’s inaugural set of brand activations.



CRTC calls for Aboriginal radio stations in major centres

Radio

Aboriginal Voices Radio, which currently serves the markets, is appealing the revocation of its licences.



The Globe flips out with Mercedes

DigitalPrint

The paper reformatted its back pages as part of a new campaign from the luxury automotive brand.



The return of the TIFF street festival

ExperientialOut Of Home

The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.



Broadcasting revenues down 0.3% in 2014: StatsCan

ResearchTelevision

This past year also marked the first time private conventional TV in Quebec posted a loss since 1991.



Zoom Media goes niche

Out Of Home

The OOH digital media company has rebranded to focus exclusively on its network of fitness signs across Canada.



Measuring TD’s pride campaign on Instagram

Social

Brand recall and awareness about TD’s support for the LGBT community went up as a result of #ForeverProud, a photo ad campaign on the social network.



Killjoys finale draws 341K

Television

Bell Media has not yet confirmed whether the Space original series will be renewed for a second season.