More news for Canadian TV dial?


AOL Canada has requested that its news and lifestyle streamer HuffPost Live be added to the CRTC’s list of non-Canadian programming services.

Corus puts talent first in W Net rebrand


Details on the Corus Entertainment channel’s new look and promotional plans for Say Yes to the Dress Canada.

The Shaw Fire Log is ready to roll with you


Shaw Media is stoking the flames for its holiday-season staple with a new campaign and mobile app.

Get ready for social merchandising: Bouchard


Dentsu’s iProspect CEO Guillaume Bouchard says 90% of vendors expect all spend will be related to social merchandising within the next 18 months.

Mindshare Canada adds two

People Moves

The agency has hired Greg Araujo as director of analytics and Kirsten Moore as a managing director, closing 2014 as Office of the Year for the Mindshare network in North America.

New partnerships needed in 2015: Comish


Greater transparency and accountability between marketers and agencies will mean new partnerships next year, says Leeanne Comish, president of M2 Universal Canada.

Ipsos’ Touchpoints survey given green light


The first results from the multimedia study are expected in Q3 of 2015.

New chair for sponsorship council


The Sponsorship Marketing Council of Canada has also named its board of directors for 2015.

Redefining the store directory

Out Of Home

IGotcha Media’s new digital wayfinding kiosks can offer shoppers discounts as they search for a shop.