Rory Large

Rory Capern departs Twitter

The social media company is searching for a new managing director in Canada.

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Las Vegas adds video to Canadian content strategy

LVCA’s largest custom content campaign north of the border offers travellers a more interactive preview of the city.

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Stella Artois, Fiji Water join Fashion Week as sponsors

Sponsors will play to a crowd of designers, journalists and style enthusiasts at the revamped event.

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Lucky Charms goes digital to target millennials

The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.

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Amazing Race Canada holds the top: Numeris

The Canadian original stayed ahead of America’s Got Talent for another week, with both growing their average audiences slightly.

Multi-Screen

Sortable dives into analytics with new launch

Company founder and CEO Christopher Reid on the launch, which allows publishers to unify reporting across ad partners.

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CF focuses on customization and social sharing

To feed social media sharing, the mall chain will unveil new “Inspiration Stations” as CF refines its experiential identity.

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The Globe and Mail to cease print delivery to Maritimes

Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.

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Walmart tweaks its back-to-school targets on Facebook

This year’s campaign went fully immersive and targeted students as well as moms.

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Rogers buys the top: Media Monitors

The telco was the only returning brand in the Toronto top five for the week of August 14 to 20, 2017.

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Marblemedia to relaunch Just Like Mom

The remake of the popular 1980s game show is set to debut in Canada and the U.S. in January 2018.

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CBC Sports picks up Summer Universiade

The 11-day tournament has found its first official Canadian media partner in the CBC.

RX 2017

The Globe debuts new ad unit with Lexus campaign

The luxury automaker is adding three new lines of cars – and the new multi-platform ad unit – to a second year of promotions with the Globe.

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ACA, IAB echo media warnings over food ad regulation

Industry groups predict an exodus of media dollars if current food advertising proposals remain unchanged.

Drake

Sponsored posts rising in engagement: study

While superstars like Drake draw big love from fans, NewsWhip found that micro-influencers in niche verticals can bring more of a return.