ICYMI: Grease is the word, Big Brother Canada returns
In case you missed it: Grease: Live drew big numbers, Big Brother Canada is back in March and SiriusXM is all about the Super Bowl.
Canadian TV viewership remains steady
Adults 18 to 49 dropped slightly, according to fall numbers shared by Dentsu Aegis Network.
HuffPo taps HRH to launch new editorial initiative
The Duchess of Cambridge will guest-edit a global series on children’s mental health, as HuffPo seeks new issues-engaged audiences.
TV my way: Canada’s newest target?
The latest MTM study on media technology adoption reports the rise of a new audience category.
Google AdWords gives TC Media premium status
The media co is the seventh entrant to the tech co’s club of elite publishers.
Montreal pubs see subscription gains
Le journal de Montreal and le journal de Quebec expand their share of the print market, while growing digital as well.
Spotted! Breakfast sandwiches amidst a field of gold
The Egg Farmers of Canada took over Yonge-Dundas Square to promote the importance of high-quality, local eggs to the Canadian morning meal.
Jergens tweaks its Quebec voice
Using local talent for a series of TV and digital spots created a bonus social media opportunity for the brand in the local market.
Bell Media reports higher ad revenue in Q4
Election spots, conventional TV and new Astral OOH contracts drove growth at the company.
CRTC opens floor for simsub comments
The regulator has called for public comment on the Super Bowl simsub issue ahead of this weekend’s big game.
TV: there’s an app for that
IPG Media Lab predicts the “appification of TV” to be one of the big trends for 2016.
How much is local TV worth?
CRTC hearings into the fate of local TV see new funding models on the table.