David Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
The MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
The Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
The UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
The communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
That old industry maxim, ‘fish where the fish are’, has never been a more apt principle for marketers than it is today. In Canada, the fish are online. Canada is the second largest country for online video viewing penetration in the world, so it’s only natural that advertisers are now looking to tap into this escalating and engaged audience.
Starting in 2015, the sports specialty channels will have exclusive rights to the tennis tournament, offering more than 130 hours of coverage per year.
McDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.