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Vision7 Media’s new president on why he came to Canada
People MovesDavid Jowett, who joined the company from the UK, tells MiC what he is most excited about, and the biggest challenges ahead in his new role.
3 days ago
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Next Media Stars: Amanda De Fields chalks up a digital strategy
DigitalThe MediaVest digital supervisor launched an execution that gave consumers a chance to create cafe chalk art without ever leaving their digital device.
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Next Media Stars: Jacquie Albrecht drives metrics forward
DigitalThe Jungle Media digital specialist is pushing for more relevant measurements for her clients in Vancouver, including recent work with the BC Honda Dealers Association.
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Next Media Stars: Rick Kusch scores new beer moments
DigitalMobileTelevisionThe UM media strategy supervisor is activating the moment between when a goal is scored and fans jump out of their seats with Budweiser Red Lights.
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Next Media Stars: Katey Beaudry crafts a new telco strategy
PrintThe communications strategist at M2 Universal was lead on “Don’t cut the conversation short” execution using Metro newspaper’s Splitter ad unit.
Online Video Advertising
Sponsored SupplementThat old industry maxim, ‘fish where the fish are’, has never been a more apt principle for marketers than it is today. In Canada, the fish are online. Canada is the second largest country for online video viewing penetration in the world, so it’s only natural that advertisers are now looking to tap into this escalating and engaged audience.
Spotted! Stratford Festival hosts Pinballapalooza
ExperientialOut Of HomeSocialThe theatre fest promoted its ongoing production of Tommy with a record-setting pinball game and a live performance in Toronto.
Future Flash: transparency and overstated revolutions
NewsMcDonald’s talks “Our Food. Your Questions.,” Sir John Hegarty reminds adland what they’ve forgotten and Sir Richard’s Condoms’ social impact.
KFC crosses off consumers’ bucket lists
Out Of HomeRadioSocialTelevisionThe Yum! Restaurants brand has launched the “KFC Bucket List” contest, giving consumers the chance to have once in a lifetime experiences.
Consumer confidence sees May rebound: study
ResearchThe latest TNS study suggests that Canadians are feeling better about the present and future after a rough April.
AToMiC: OMD’s Trevor Guthrie talks start-ups
DigitalMobileThe East Coast director of the OMD Ignition Factory tells MiC about his talk and why it’s important for the media agency to get involved with start-ups from day one.
The CW’s new digital strategy: blog
blogsDigitalTelevisionMindshare’s Lina Alles on the network’s new digital studio and its new slate of fall shows from the CW upfront.
A new top four in Toronto: Media Monitors
RadioING Direct leaps to the top of the radio-spend list in Toronto and Rogers Wireless is first in Montreal, for the week of May 6 to 12.
CBC TV audience decline sparks pre-upfronts debate
TelevisionThe pubcaster spars with Barry Kiefl’s media trends blog over the impact of the fall 2012 NHL lockout on overall viewership.
Decoding tomorrow at FutureFlash
DigitalMobileFrom storytelling to talking products, deconstructing the information from day one of ICA’s FutureFlash, which concludes today in Muskoka.
Crucial Interactive to rep Warner Bros. digital
DigitalMobileThe company will exclusively represent the media co’s Canadian digital operations.
