Toronto Raptors see broadcast boost

DigitalMobileSponsorshipTelevision

Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.



Big Bang Theory is back on top: BBM Canada

Television

The CTV laugher had the most viewers for the week of March 31 to April 6.



The NHL promotes with the Cup

InteractiveSponsorshipTelevision

With a new bracket challenge and partnership with Oreo, the league looks to turn casual fans into avid fans by reaching them at playoff time.



AOL.com launches new video experience

DigitalMobile

The US website has given its videos a spotlight placement, with the Canadian website considering a similar move.



PMB and comScore release fused database

Research

Data from the two organizations show website reach is up and print readership numbers remain steady this spring.



Everest jump to simulcast live on Discovery

Television

The latest world-wide megastunt event for the specialty channel will see mountain climber Joby Ogwyn glide from the summit to base camp in a wingsuit.



Tangerine goes for broke with media buy

DigitalTelevision

With its biggest media buy to date, the financial institution is set to reintroduce itself to Canadians since changing its name from ING.



Shaw Communications to lay off 400

Television

The cable and telco is reorganizing its enterprise and consumer-facing business units while leaving Shaw Media as a standalone piece.



AToMiC shortlist: part three

Awards

The nominees for Best Brand Integration at the upcoming award show.