Inventory and CPMs on the rise for mobile

DigitalMobile

Canadian ad spending is following consumer trends and moving towards mobile on digital platforms, according to new numbers from digital video advertising platform TubeMogul.



Mark’s and TSN kick off content partnership at Grey Cup

ExperientialSponsorshipTelevision

The menswear retailer will air an in-stadium video produced by the sports network.



Montreal’s subway system is going online

Mobile

A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.



Maxus Canada adds new managing director

People Moves

Scott Stewart (no relation to president Ann Stewart) is joining the team to head up the BMO business.



Ricardo Media opens a foodie store

ExperientialPrint

Yet another publisher is getting into the retail space to extend its brand.



Airport creative contest names jury

Out Of Home

See the list of media and creative execs who will judge the Toronto Port Authority and Black’s $250,000 contest.



Paying for airtime with gift certificates

DigitalRadio

Bell Media’s relaunched daily deals site offers a different way for brands to buy ads.



Eyereturn hands over control

DigitalMobile

The third-party ad server and DSP has launched Eyecontrol, a new platform that allows agencies to manage programmatic campaigns in-house.



Chatelaine launches home collection

DigitalPrint

As Rogers Media increases collaborations between its media channels, The Shopping Channel will feature Chatelaine-branded products.



Videology expands in Canada

People Moves

The video advertising platform has made hires from YuMe and MediaCom Canada as its business expands in the country.