Sobeys

Sobeys ventures into IGTV for holiday campaign

As the grocer invests more heavily in mobile and digital video, it’s using IGTV to amplify the reach of its TV spot.

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What Instagram’s removal of public Likes really means

Facebook has positioned the removal as a quest to make the internet a friendlier place. But one buyer says it’s more about the way we now use Instagram.

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Budweiser takes PWHPA support national

After sponsoring the association’s premier tour, it’s put national buying power behind a powerful video spot.

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Nissan rises back to the top: Media Monitors

The auto industries dominate the airwaves in both Toronto and Montreal as Crave and The Home Depot make headway on the charts.

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Bell Media, Ski-Doo bring digital series to linear

Extreme excursion series Escape Mountain will be amplified to linear as Ski-Doo builds mass brand awareness this winter.

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Twitter outlines policy banning political ads

Candidates, political parties, elected officials, PACs and social welfare organizations like the NRA are all banned from advertising on the platform.

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GroupM shuffles at the top, makes changes to [m]Platform

After one month on the job, CEO Christian Juhl has instated a refreshed C-suite team.

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Community news reach decreasing with older generations: study

However, according to Vividata, the influence from community news ads when it comes to purchasing may be on the rise.

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CBC cuts budget, issues redundancy notices

According to the Canadian Media Guild, fewer than 10 redundancy notices have been issued thus far.

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People Moves: Horizon, Zoomer and Viral Nation

Plus, the Ottawa Citizen‘s newsroom gets a new leader.

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Five years later, TSN’s BarDown is all grown up

The digital and social brand is now signing on sponsors in its own right and expanding into events.

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Magazine reach dips slightly, but influence on purchases is rising

Plus, print remains strong, and most millennials are bypassing the homepage.

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Honda renews sponsorship with NHL

The brand says its goal to reach a younger demo aligns with NHL audiences and partnership has driven sales for the automaker.

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ICYMI: SickKids offers new video series, HuffPost Life goes live

Plus, Corus goes to the comics with a new podcast.

Star Wars: GalaxyÕs Edge Ð Millennium Falcon: Smugglers Run

Disney+ lays down the gauntlet, adds 10M subs on first day

Despite a number of technical glitches, the streaming service exceeded expectations in its launch in the U.S., Canada and Netherlands.