ICYMI: Super Bowl live-streams and living ads

News

In case you missed it: CBS will live-stream Super Bowl ads online in 2016, Woodbine Racetrack is adding topiary advertising and Fifth Story has hired a new director.



Chef in Your Ear cleans up on sponsorship

Television

Viva Vantage paper towels is one of two sponsors to be integrated into Food Network Canada’s newest cooking competition series.



Elle Canada’s ‘virtual’ September

DigitalPrint

The magazine is celebrating a month of firsts for its September issue, with a virtual reality cover and its largest-ever fashion spread.



Rookie Blue season finale dips against spring high

Television

The pre-long-weekend sixth-season finale didn’t reach the lofty heights of its spring debut, but stayed above a million on overnights.



More cord-cutting ahead but mass exodus unlikely: report

DigitalTelevision

Cord-cutters will grow in number but not by an earth-shattering amount, according to an IDC report.



TV dollar drain to digital tops $1B in US: report

DigitalTelevision

In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.



Google Canada hires new head of agency partnerships

People Moves

Thierry Bazay is the new face of Google Canada on the agency side of the business.



ZoomerMedia adds to leadership team

People Moves

Laas Turnbull has been hired as the company’s first audience officer and co-publisher.



Amazing Race Canada takes the week: Numeris

Television

The CTV reality show pulled in to the top spot nationally for the week of July 13 to 19.