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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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Quebecor makes a senior hire in event sponsorship

Giasson tasked with developing new strategic partnerships for Quebecor Advertising Network’s events division.

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OLG, CTV stay on top: Media Monitors

BMO also held the top spot in both major cities, while Volkswagen made a newb uy.

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

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CTV, City partner on music special

Besides a simulcast on CTV2 and Citytv, the one-hour performance, bublé!, will also be streamed on Crave.

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Inside Brita’s skippable, shoppable ‘walkumentary’ ad

Brita is rolling out a four-hour pre-roll ad to pay tribute to those who ‘can’t skip the walk.’

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Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

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Revenue and campaign activity up for AcuityAds in Q4

The average campaign size for clients increased by 124% from Q4 2017.

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Fisherman’s Friend extends its sports strategy

The brand first noticed Toronto Raptors head coach Nick Nurse’s affinity for its product on-camera.

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ICYMI: Corner office shifts at MDC

Plus, new audio content from CBC and new reality series on Discovery.

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Sportsnet, APTN make hockey history

The upcoming Plains Cree-language broadcast is part of a larger push by the sports media brand to be more inclusive.

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Corby expands on TTC relationship for St. Paddy’s

Jameson will now partner with adjacent bars along the route to promote safe rides – and the spirit itself.

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SXSW perspectives: Mindshare

The festival has become a choose-your-own adventure book. And so has media.

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CBC appoints new sales leader for sports

Joe Gottfried has left MLSE after five years of directing sales and global integrations.