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Corus inks rep deal with Kidoodle.TV

New partnership creates a more brand-safe environment for advertisers and scales Corus’ ad inventory.

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The Amazing Race Canada finishes on top: Numeris

Plus, the Canadian Country Music Association Awards and the premiere of NFL season shake things up across the country.

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CTV spends big for national fall campaign

The broadcaster invests in targeted markets, promoting more new shows than previous years.

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IPG Mediabrands continues global exec shuffle

Anthony Plant will the business unit responsible for one of UM’s biggest accounts, CPG powerhouse Johnson & Joshnson.

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What’s unique about Canadian sports streaming?

When it comes to online sports, there are riches in niches.

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Snap eyes depth (and differentiation) with 3D feature

Digital experts say the new feature is an innovation driver – and for the first time in years, the battle between niche digital platforms is heating up.

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Mobile video set to overtake desktop in Canada: Zenith

As the digital video ad market matures, growth in Canada’s ad spend will naturally slow into the single digits, according to Zenith.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

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Nissan tops out at #1: Media Monitors

Auto dealers have rises on the charts and Tim Hortons makes big plays in both Toronto and Montreal.

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Pathways to Education launches first national media campaign

The organization, which targets students at risk of dropping out of school, is going for mass reach through TV, OOH and digital.

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Allarco brings anti-piracy lawsuit against four Canadian retailers

The Super Channel Parent Co alleges that four retailers are engaging in sales practices that promote and encourage piracy.

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Twenty Two Media expands editorially, launches creative services arm

The company behind Foodism and Escapism is increasing its pagination while also opening up an in-house creative division.

No Name PB

No Name says yes to largest campaign spend in 40 years

The Loblaw-owned brand is hanging a lampshade on its media buys, making the spots as conspicuous as possible.

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Bell Media ups Shannon Wells

A year of changes in Bell Media’s OOH and Quebec sales divisions have led to a promotion for the media sales veteran.

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ICYMI: Metrolinx pulls back curtain on GO sponsorships

Plus, Postmedia refinancing officially closes and Friends of Canadian Broadcasting call on leaders to change tax act.