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Tapped Mobile acquired by EQ Works

The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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MIAs shortlist: Best Use of Content

The countdown to the MIAs continues as we highlight the best in brand integration, branded content and consumer engagement.

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Financial services continue to dominate: Media Monitors

TD, PC Financial and RBC were among the top buyers in Toronto.

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People Moves: Videotron, Zoom Media and more

Plus, a promotion at Noise Digital.

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Fall TV check-in: Global

Corus’ Maria Hale talks what’s driving success on conventional, and what kinks it’s still working out.

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Fuel Digital bolsters international client list

The Quebec-based rep house has added France’s Webedia, adding to its media and entertainment portfolio.

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Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.

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PHD, Samsung take Canadian gold at Internationalist Awards

PHD’s work with GSK’s Tums was among the campaigns recognized.

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ICYMI: Mindshare’s new voice and visual services and more

Plus, Facebook has launched its first piece of hardware.

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Three takeaways from RAIN’s digital audio summit

From growing the podcast industry to monetizing and measuring its ad potential, Summit Canada explored the state of audio in the country.

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Big sports fans are big TV consumers: study

Cord-cutting rates are slower among those who watch sport every day.

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Sportsnet makes a major update to its OTT offering

Sportsnet Now’s new “plus” tier will feature access to more than 500 additional games.

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Few brands are confident in their abilities to generate insights: study

Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.