Is a ‘GRP 2.0′ needed for mobile measurement?

Mobile

Media panelists at the IAB Canada and Addictive Mobility Mobile First strategy forum, including Peter Vaz of McLaren McCann, discussed how better measurement could increase mobile investment.



Internet usage continues to grow: MTM

Digital

Time spent online has grown to almost 21 hours per week according to new data from Media Technology Monitor.



Montreal sweeps Lightning to big numbers

Television

The Canadiens pulled in more than 1.7 million viewers on average for Tuesday night’s NHL Playoff game.



NABS names new executive director

People Moves

Manuela Yarhi is taking over the position this month.



BrightRoll rolls out new features

DigitalMobile

The video ad platform has announced expanded partnerships with Google’s DoubleClick, comScore, Nielsen and BlueKai.



Canadians get charged up with Telus and Play Taxi Media

MobileOut Of Home

The cab-based ad company is placing phone chargers in the back of its fleet thanks to a sponsorship from the telco.



The Big Bang Theory gets top spot: BBM Canada

Television

CTV’s Thursday night laugher had the most viewers for the week of April 7 to 13.



BroadbandTV to manage fan-uploaded content for FremantleMedia

DigitalMobile

The Vancouver-based digital media company and MCN will source and monetize video clips for more than 200 shows such as America’s Got Talent.



TSN nets big audience for Raptors playoff return

Television

Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.



Rogers Communications’ Phil Lind to exit as regulatory chief

MobilePeople Moves

The long-time exec will advise the media giant for three years, while remaining on its board of directors.