Pattison Onestop signs content deal with Global News
Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.
Stanley Cup playoffs round one: The media impact
The country’s hockey fever has led to more than nine billion minutes of playoff hockey watched across Sportsnet and the CBC and new records for Sportsnet.
HuffPost rebrands for a mobile-focused future
The AOL-owned news outlet, which has seen its mobile audience quadruple in four years, is focusing on the front page and more video.
The Honda Dealer Association buys the top: Media Monitors
The car dealer purchased the most radio advertising in Toronto for the week of April 17 to 23.
Using new platforms in old ways doesn’t equal innovation
Tom Goodwin, head of innovation at Zenith, says the industry needs to start using technology in the same way that people do in order to resonate.
Media Director of the Year nominations open
Agencies have until June 12 to nominate an exceptional candidate on the media side.
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
Building a successful influencer affiliate program: column
Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.
ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun
In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.
CTV raises the curtain on “The Launch”
The format is the first TV project resulting from a partnership between Bell Media and Big Machine Label Group founder Scott Borchetta.
Winners named at the 2017 Sponsorship Marketing Awards
MKTG Canada and its CEO Brian Cooper took top honours alongside RBC at last night’s show.
UM wins Accenture
After nearly 30 years with MEC, the B2B consulting firm has selected the IPG shop and will focus on a data-led, mobile- and digital-first approach.
2017 Young Lions and Young Marketers finalists revealed
See the Canadians who have a shot at representing the country in Cannes this year.