NewEstablishment_1600x400 (2)

What you need to know about The New Establishment

The new initiative will act as a spiritual successor to Marketing’s 30 Under 30 — with a few new features.

BB1

Big Bang carries the week again: Numeris

CTV lands one-two punch with Canada’s favourite sitcom and The Good Doctor and Global’s Survivor rounding out the top three.

Doug Murphy

TV and radio ad revenues down for Corus in Q4

Development of the company’s VOD and audience segmentation efforts will be key priorities in 2018.

mobileShutterstock

Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.

Copied from Playback - Copied from Media in Canada - canadianMoneyShutterstock

Bell Media to acquire Historia and Series+ from Corus

The total cost of the transaction, which is still subject to approval from the CRTC and the Competition Bureau, is pegged at around $200 million.

rodion-kutsaev-184298

Digital to take up nearly half of ad spend by 2020: report

Mobile will also make up more than three quarters of global digital dollars.

Yahoo1

Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

radioShutterstock

Air Canada lands at the top: Media Monitors

Although Air Canada purchased the most radio spots, the highest category buyers in Toronto were car and truck dealer associations.

ruth-troughton-384702

Rogers zeroes in on hyper-local in Halifax

Programming director Mark Campbell says the site is designed as a complement to radio station News 95.7′s content, following audience migration patterns.

Sith

Star Wars a Thanksgiving hit for Corus

The Showcase six-movie marathon leverages an 11-movie deal with the mega-franchise.

TISSOT S.A. - Tissot proudly unveils limited edition timepiece

Tissot teams with Montreal Canadiens

The watchmaker dives into NHL hockey for its first Canadian sports team sponsorship.

digitalShutterstock

District M taps small businesses with new platform

The new platform, known as Mypixel, will open District M’s services to a new demo.

bb_10-car-profile_1092_comp_1099_1132_1117_1163_1157_fd8d031 (1)

Big Bang returns to the top: Numeris

CTV took the top three spots for the week.

Julie

TVA CEO retires, company shuffles management

Julie Tremblay will step down immediately, with France Lauzière taking the top spot at the Quebec media company.

digitalVideoShutterstock

Numeris to test cross-platform measurement

The TV measurement authority has teamed with Kantar Media and comScore.