Pressboard emphasizes readers with new metric


The Vancouver-based branded content marketplace has moved all of its business to a cost-per-read model as it moves out of beta.

New direct response channel hits airwaves


BuyNOW is all infomercials, all the time, launching on Rogers with programming also airing on specialty channels across Canada.

Measurement takes centre stage at CRTC Let’s Talk


Numeris and Rentrak on the timelines, potential and pitfalls of bringing set-top box measurement to the market.

Blue Ant teams with Scion for music vid series


The Toyota brand is sponsoring an original series in which up-and-coming musicians team up with visual artists and filmmakers.

Walt Disney warns CRTC against unbundling, ending simsub


Unbundling will mean long-term losses for the consumer with less programming variety in Canada, Disney exec Susan Fox told the regulator on Monday morning.

Corus takes a community approach to reaching moms


A new partnership with Yummy Mummy Club aims to extend the media company’s reach to mothers through social media and branded content.

Newad to quadruple size of digital network by 2016

DigitalOut Of Home

The OOH company is bringing a $10 million investment to its digital network, expanding the total number of boards to 4,000.

Telus backs a la carte, targets Shomi at CRTC hearing


The telco said vertically integrated carriers were using programming services to show undue preference for their distribution platforms.

Why Rogers told CRTC to keep the kid gloves on for US channels


“…I don’t want to lose these folks from the ecosystem,” Rogers’ SVP David Purdy told regulators during Thursday’s Let’s Talk TV hearing.

Extra Awards crown top Canadian newspaper ads


Ikea took home the top prize at this year’s awards, which honour creative for newspaper print and digital ads.