Infiniti ‘discovers’ branded video

DigitalSponsorshipTelevision

The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.



Ford to woo Leafs Nation

ExperientialSponsorship

The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.



MasterChef takes top spot: Numeris

Television

The show cooked up the most single-day viewers for Sept. 15 to 21.



Bell Media invests $5 million in social media startup Hubub

DigitalMobile

The broadcaster will market the digital startup and secure the exclusive rights to monetize Hubub in Canada.



MSN signs expanded content deal with AOL

DigitalMobile

The company, which brought its new homepage out of beta, will be receiving editorial content from AOL as part of the expanded partnership.



Tim Armstrong hopes AOL will be doing the disrupting

Digital

The CEO reveals a new diversity initiative with the IAB, and talks about how AOL is finally digging itself out of “the worst merger in history.”



Spotify launches in Canada

DigitalMobile

One of the leading music streaming services has brought its catalogue of 20 million songs north of the border, with an ad-supported free version.



Study: Canadians watch most movies at home in VOD world

DigitalTelevision

A study commissioned by Telefilm, SODEC and the CMF concluded Canadians increasingly prefer to watch TV series to feature films, with most film viewing done via the TV set.



Mazda signs on with the Property Brothers

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Lynn Chambers, VP of client marketing at Corus Entertainment, on the new deal, the first integrated auto sponsorship for the W Network show.



CRTC backs down in regulatory tussle with Netflix and Google

DigitalTelevision

After Netflix and Google refused to provide the CRTC with business data, the regulator will write the US video portals out of the Let’s Talk TV proceedings.