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Globe and Mail to introduce pay wall
DigitalPhilip Crawley tells MiC the metered system which will launch this fall, will benefit advertisers because of increased access to reader data.
5 days ago
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The CBC is first out of the gate with its fall slate
Digitalscreening-roomTelevisionAlan Dark, exec director at CBC’s Revenue Group, tells MiC the pubcaster wanted to beat industry fatigue by getting its 2012-2013 preview out before the NYC upfronts.
5 days ago
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TC Media president steps down
People MovesNatalie Lariviere will continue to work on projects during the summer, with Transcontinental president and CEO, Francois Olivier at the helm until further notice.
7 days ago
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OMD wins Labatt
Account WinThe beer co, which was with UM Canada, has signed with the Omnicom agency to cover its planning and buying.
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CBC, Rogers Media and Shaw Media partner to launch RTB exchange
DigitalJeff Thibodeau from MediaCom Canada comments on the impact the launch will have on the Canadian online ad market.
Upfronts 2012: Helena Shelton on ABC’s new offerings
blogsTelevisionFrom aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.
Upfronts 2012: Robin Legassicke gets multi-platform at ABC
blogsTelevisionThe Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.
Media weigh-in: Cartoon Network in Canada
TelevisionMiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.
Rogers Media weighing second season of Canada’s Got Talent
TelevisionThe network is running the numbers on a sophomore run after Sagkeeng’s Finest won the first season of the reality talent search series on Monday night.
Partnership for a Drug Free Canada makes a bold statement
PrintThe latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.
CMF launches digital media measurement tool
DigitalThe framework will measure performance of convergent and experimental stream projects using defined metrics.
Astral unveils Carte Blanche finalists
Out Of HomeThe contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.
Blog: Shelton at the upfronts
blogsTelevisionHelena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.
Blog: Legassicke at the upfronts
blogsTelevisionRobin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.
Polar Mobile whips up an ad network
DigitalThe company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.
