Top Stories




Upfronts 2012: Helena Shelton on ABC’s new offerings

blogsTelevision

From aliens who leak green goo, to Nashville singing stars, the PHD EVP gives MiC the good, the bad and the strange from day two at the upfronts.



Upfronts 2012: Robin Legassicke gets multi-platform at ABC

blogsTelevision

The Maxus Canada group director takes in the day two upfront, and discusses the network’s new multi-screen CPM model.



Media weigh-in: Cartoon Network in Canada

Television

MiC asks Carol Cummings from Media Experts and Deborah Coyne from Maxus Canada to share their thoughts on what the new offerings provide media buyers.



Rogers Media weighing second season of Canada’s Got Talent

Television

The network is running the numbers on a sophomore run after Sagkeeng’s Finest won the first season of the reality talent search series on Monday night.



Partnership for a Drug Free Canada makes a bold statement

Print

The latest print PSA was inserted in the Globe and Mail with the aim of getting parents to open their eyes to the abuse of prescription drugs.



CMF launches digital media measurement tool

Digital

The framework will measure performance of convergent and experimental stream projects using defined metrics.



Astral unveils Carte Blanche finalists

Out Of Home

The contest will see one team from the 19 English finalists and one team from the 10 French finalists win a trip for two to Cannes and a free transit campaign.



Blog: Shelton at the upfronts

blogsTelevision

Helena Shelton, EVP trading and accountability, PHD pans Fox’s new comedies on day one of the upfronts.



Blog: Legassicke at the upfronts

blogsTelevision

Robin Legassicke, group director, Maxus Canada has high hopes for Fox comedies, but predicts an early NBC cancellation.



Polar Mobile whips up an ad network

Digital

The company is hoping to win over advertisers that shy away from mobile by offering sizeable audiences from its premium publishing partners.