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Super Bowl breaks records on CTV and RDS
TelevisionThe return of The Voice also gets a Super Sunday boost, earning 45% more viewers than its season one premiere.
2 days ago
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Magazines decline in last half of 2011
PrintOverall circulation, single-copy sales and subscriptions all dipped, according to ABC Canada.
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Astral Radio launches online
DigitalRadioThe media co has launched an online music and video player with ad and sponsorship opps available.
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Annette Warring named president of Aegis Media Canada
People MovesWarring tells MiC what her promotion, and other staff changes, mean for the company.
Le Huffington Post Quebec launches
NewsMiC talks to Arianna Huffington about the new launch, which is sponsored by Bell, and HuffPost’s first year with AOL.
MiC’s Global Tour: TV show promotion
Out Of HomeTelevisionKatie Atkinson of Aegis Media gives her thoughts on the latest roundup of international executions, which includes promotions of The Walking Dead in Norway and Mad Men in the US.
The Voice takes Monday night
TelevisionThe premiere of Smash was bested by Hawaii Five-0 in its time slot that night.
Rogers Wireless streamlines
DigitalPrintTelevisionThe mobile co has launched Rogers One Number, which allows customers to connect their phone to a computer, with a national campaign.
Steam Whistle makes music with Chartattack.com
DigitalSponsorshipThe beer brand has partnered with the andPOP-owned website to create a branded online indie music show.
Bomb Girls greenlit for second season
TelevisionThe wartime drama will be back on Global TV for another round, following a successful six-part series launch.
H&R Block takes another stab at curing “Tax Pain”
TelevisionThe tax preparation firm adds prices to its TV spots to entice customers.
Undercover Boss Canada makes a big reveal
TelevisionThe reality show’s Thursday night debut snagged the highest number of viewers across all Canadian English specialty networks for women aged 25 to 54.
Clear Channel Outdoor names CRO
Out Of HomePeople MovesRocky Sisson has been appointed to the new position at the OOH company.
Thinsations cuts snacks down to size
TelevisionThe Kraft Canada brand takes on oversized food in its new campaign.
