The Exchange Lab builds opportunity for its clients
By continuously incorporating capabilities into its meta-DSP, Proteus, the programmatic company can offer its clients future proof solutions that adapt to their changing business needs.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Spotted! Sport Chek taps the power of livestreaming
The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.
Starcom’s strategic nab: Mike Rumble
The media exec has moved over to the Publicis agency as head of strategy.
Facebook adds to slideshow
The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.
Honda Dealer Association buys the top: Media Monitors
The car dealers purchased the most radio advertising for the week of Aug. 15 to 21.
Jennifer Hollett joins Twitter Canada
The former journalist and politician is heading news and government at the social media company.
Dynamic Outdoor enters Calgary market
The OOH co’s new launch expands its presence to cover Canada’s five major markets.
CRTC orders removal of simsub for Super Bowl
The order was made despite a pending federal appeal from BCE and the NFL, which is expected to conclude this fall.
Still so gloriously hip
Gord Downie and his band pull in some mammoth numbers for the live airing of their Kingston concert on the CBC and online.
Radio revenue down: StatsCan
The Atlantic provinces and Saskatchewan posted the strongest profit margin gains in 2015, according to the latest numbers.
HGTV sets Scott and Bryan up on Sunday nights
HGTV has set a premiere date and mini-programming block for new series from two of its stars, Scott McGillivray and Bryan Baeumler.
Twitter Canada nabs Laura Pearce
The company’s first country-level consumer-marketing lead will be working to grow its user base and engage current tweeters.
autoTRADER’s enhanced targeting opp
The TRADER Corp has entered into a partnership with Coherent Path to enhance intel on the consumer’s decision-making journey.
Spotted! Kubo’s flock of magic birds
eOne is the force behind some artistic magic bringing birds to life on Toronto’s bus shelters to match the stop-animation nature of its latest film.
ICYMI: Defy Media’s new partner, video ads coming to Pinterest
In case you missed it: Suite 66 has signed with Defy Media, Pinterest has launched video ads stateside and The Tragically Hip’s Saturday night party.