The new pact focuses on online video, with Mondelez committing to shift 10% of its spend to the platform by the end of 2014.
New numbers from Nielsen and IAB Canada say 50% of all media spend will come from multi-screen campaigns over the next three years, but better measurement is necessary.
A look at where the major players fall on the big issues to come out of the Let’s Talk TV hearing.
The broadcaster will market the digital startup and secure the exclusive rights to monetize Hubub in Canada.
The CEO reveals a new diversity initiative with the IAB, and talks about how AOL is finally digging itself out of “the worst merger in history.”
A study commissioned by Telefilm, SODEC and the CMF concluded Canadians increasingly prefer to watch TV series to feature films, with most film viewing done via the TV set.
After Netflix and Google refused to provide the CRTC with business data, the regulator will write the US video portals out of the Let’s Talk TV proceedings.