Instagram cultivates brands with Carousel ads

Social

The company has developed the new ad format, which allows multiple images per ad, with brand storytelling in mind.



Screenwriters benefit from Magnum’s indulgence

DigitalSponsorship

Partnering with Xavier Dolan and Vice’s fashion magazine, Unilever is promoting its luxury ice-cream brand to film and fashion lovers.



Not to be Missed: Defy Media’s expansion

News

Plus: Stingray’s IPO, Vox Media’s acquisition of ReCode, and other news that might have flown under your radar this week.



Bell extends CFL contract to 2021

RadioTelevision

TSN and RDS renew exclusive broadcast rights for CFL, while Bell launches a new all-sports radio station in Hamilton.



Why CBC is going big on arts, digital for 2015/16

DigitalTelevision

CBC execs on the reasoning behind some of the changes in its programming strategy, and on what is staying the same.



Quantcast expands into Canada

DigitalPeople Moves

Tina Barnes has joined the real-time advertising company as its head of Canadian field sales.



Chat network lays out red carpet for brands

InteractiveSocial

Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.



Transat Tours’ web series targets youth market

Social

The Montreal-based company uses a reality web series to expose potential travellers to exciting travel possibilities.



MasterCard switches its TV strategy

DigitalTelevision

Why the credit card’s latest TV buy is its biggest in years.



OOH ads pique shopper curiosity: study

Out Of HomeResearch

The 2015 Canadian Shopper Study shows that OOH ads and mobile connections drive shopping decisions.