OMD hires Barbuto for new launch

NewsPeople Moves

The agency is bringing Ignition Factory to Canada, with Nick Barbuto and Sean Dixon leading the new launch from its Toronto office.



Rogers goes big with WWE deal

DigitalTelevision

A new 10-year deal between Rogers and WWE keeps wrestling on Sportsnet and aims to bring the WWE Network to Canadian television subscribers.



The Globe uploads an Android app

DigitalMobile

The national newspaper is delivering a curated experience to readers and advertisers on a new app exclusive to Android tablet users.



Quebecor’s new integrated media strategy

DigitalPrintTelevision

The company is rolling assets including TVA Group, Sun Media and the QMI Agency into the newly created Media Group.



Just for Laughs broadens reach with new event

ExperientialSponsorship

Details on its new Montreal event Kultura, which will cover everything from movies and TV to tech and food, and launch next spring.



Blue Ant deepens music ties with Polaris Prize

ExperientialSponsorship

Raja Khanna, CEO of TV and digital at Blue Ant, on why the media co made the deal, which will see the company cover content, event management and sponsorship sales for Polaris.



San Pellegrino dives into sponsored content

DigitalPrintscreening-room

The Nestle brand travels to Italy and taps a Canadian chef for a new video series.



GroupM shuffles its North American c-suite

People Moves

Details on Harvey Goldhersz becoming the North American chief data officer at the company, and who is taking over his post at MediaCom.



The Mission: Patrick Mazza on targeting techies

News

M2 Universal’s manager of communication strategies on the best new, remade and older platforms to reach the digitally savvy target.



Amazing Race Canada owns the week: Numeris

Television

The CTV original clocks in with the most viewers for July 14 to 20.