Reinventing the wheel

August 24, 2004 by
 

Hey, it looks like those wheels on that car aren’t turning. And they don’t look like your generic hubcap either. It’s not chrome, it’s not plastic – it’s ‘wheel-vertising.’

Claiming to be a low-cost way of advertising to the coveted urban demographic, this concept – from Santa Monica, Calif.-based AdFleet – involves attaching a 16.5 inch non-rotating hub cap cover carrying advertiser logos to the wheels of a car.

In July, AdFleet launched with 2,000 taxis in the Los Angeles area. Advertisers included the L.A. Dodgers, Taco Bell, Jiffy Lube, Virgin Colas and 1-800-Cheap Seats. AdFleet has plans to roll out soon in 14 markets including Toronto, Atlanta, Dallas, Boston and Washington D.C.

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