Portable video may be next killer ad opp » Media in Canada

Portable video may be next killer ad opp

Now that MP3 players are passé, the next big thing is being able to take your movies, TV shows and home videos along in your backpack. Microsoft, of course, is in on the ground floor with a system called Portable Media Center. Three companies, Creative, Samsung and iRiver, are taxiing for takeoff in the next couple of months with offerings in the $500 range, capable of 80 hours of video play.
For the time being, the new gadgets are only compatible with Windows XP for picking up content, although content is still scarce at the moment. Microsoft, however, is striking deals with entities like Major League Baseball to expand video offerings. At any rate, with a fun new app like this, can advertising be far behind?
http://www.microsoft.com/windowsmobile/portablemediacenter/default.mspx

Now that MP3 players are passé, the next big thing is being able to take your movies, TV shows and home videos along in your backpack. Microsoft, of course, is in on the ground floor with a system called Portable Media Center. Three companies, Creative, Samsung and iRiver, are taxiing for takeoff in the next couple of months with offerings in the $500 range, capable of 80 hours of video play.

For the time being, the new gadgets are only compatible with Windows XP for picking up content, although content is still scarce at the moment. Microsoft, however, is striking deals with entities like Major League Baseball to expand video offerings. At any rate, with a fun new app like this, can advertising be far behind?

http://www.microsoft.com/windowsmobile/portablemediacenter/default.mspx