Movie-going kids consume more than popcorn

A study done by Toronto-based Solutions Research Group found that kids eight to 12 who frequent the movies do so over three times a month (3.1), and are in their seats promptly - on average 14 minutes prior to show time - so they are in place to absorb the commercials while they slurp down their giant sodas and munch their extra-buttery popcorn. In fact, 70% recalled seeing cinema commercials.
The survey was done by telephone with 543 kids recruited at Cineplex Odeon theatres in Toronto as well as another sample with 'non-cinema' kids recruited at family events in Toronto. Of the non-cinema kids, 73% had seen a movie in the previous 30 days.
http://www.cinemamarketing.com
http://www.srgnet.com

A study done by Toronto-based Solutions Research Group found that kids eight to 12 who frequent the movies do so over three times a month (3.1), and are in their seats promptly – on average 14 minutes prior to show time – so they are in place to absorb the commercials while they slurp down their giant sodas and munch their extra-buttery popcorn. In fact, 70% recalled seeing cinema commercials.

The survey was done by telephone with 543 kids recruited at Cineplex Odeon theatres in Toronto as well as another sample with ‘non-cinema’ kids recruited at family events in Toronto. Of the non-cinema kids, 73% had seen a movie in the previous 30 days.

http://www.cinemamarketing.com

http://www.srgnet.com