BBM Media Snapshot: Canadians who quit smoking in the past year

They put out the butt, picked up the beer and added to the family!
Just over one million Canadians quit smoking in the past year. The BBM RTS consumer-media survey found that the gender split for quitters is just about equal with 48% men and 52% women breaking the habit.
The survey also discovered how those who quit smoking occupied their hearts, hands, and minds while battling the cravings:
- Quitters are twice as likely as the average Canadian to drink four or more cups of coffee per day;
- 1.6 times more likely than the average Canadian to drink seven or more bottles of beer at home per week;
- 1.7 times as likely to chew gum once per day or more;
- over six times more likely to have adopted a child in the past year;
- two-and-a-half times more likely to have married in the past year; and,
- twice as likely to have had a child born in the past year.

Source: BBM RTS Canada Fall '03/Spring '03

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada at: cdorning@bbm.ca

They put out the butt, picked up the beer and added to the family!

Just over one million Canadians quit smoking in the past year. The BBM RTS consumer-media survey found that the gender split for quitters is just about equal with 48% men and 52% women breaking the habit.

The survey also discovered how those who quit smoking occupied their hearts, hands, and minds while battling the cravings:

- Quitters are twice as likely as the average Canadian to drink four or more cups of coffee per day;

- 1.6 times more likely than the average Canadian to drink seven or more bottles of beer at home per week;

- 1.7 times as likely to chew gum once per day or more;

- over six times more likely to have adopted a child in the past year;

- two-and-a-half times more likely to have married in the past year; and,

- twice as likely to have had a child born in the past year.

Source: BBM RTS Canada Fall ’03/Spring ’03

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada at: cdorning@bbm.ca