BBM’s fall RTS survey paints a Canada with questionable morals and body piercings

The fall release of the BBM Canada RTS (return-to-sample) survey shows that although we're a tech-savvy country, marriages and education could be suffering because of it.
The latest report shows a 17% increase in the number of married adults involved in Internet dating. Teens and young Canadians are using Internet chat rooms, downloading MP3 music files, and getting body piercings, but some are also needing to brush up their grades at private learning centres.

The fall release of the BBM Canada RTS (return-to-sample) survey shows that although we’re a tech-savvy country, marriages and education could be suffering because of it.

The latest report shows a 17% increase in the number of married adults involved in Internet dating. Teens and young Canadians are using Internet chat rooms, downloading MP3 music files, and getting body piercings, but some are also needing to brush up their grades at private learning centres.

Highlights include:

-660,000 Canadian adults tried Internet dating in the past year – up 2% from last year;

-19% are of those are married – up from 17% last year – with a split of 57% men, 43% women;

- almost half of Canadian teens (48%) use Internet chat rooms;

-14% of Canadians had children attending a private learning centre in the past three years;

- 55% of young Canadians aged 12 to 24 download MP3 music files versus the national average of 26%;

- young Canadians (18-24) and teens (12-17) are more than twice as likely than the average Canadian to have had a body part pierced in the past year; and,

-12% of those aged 12-24 had body piercings compared with the 5% Canadian average.

BBM RTS Canada involves over 60,000 respondents and is published twice a year. It covers over 100 consumer categories and thousands of brands integrated with media usage and lifestyle data.

http://www.bbm.ca