Market Meter

October 19, 2004 by Patti Summerfield
 

Television (Conventional Broadcast) – 4.5 out of 5

Buyers say that conventional avails are typical of previous fall periods with heavy but manageable demand, although Edmonton avails are currently in tight supply. The Quebec, Ontario, Calgary, Edmonton, and Vancouver markets have been very active this fall, according to media execs surveyed by Media in Canada.

The agencies are finding the lack of consistency in programming to be a problem when it comes to buying conventional. They say because time periods don’t have the same genre of programming year to year and with shows coming and going so quickly, it’s difficult to accurately estimate ratings for them.

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