New major media player opens house in Quebec

October 19, 2004 by

The Montreal-based marketing agency Draft Quebec and the media planning and placement agency Initiative Canada, two members of the Interpublic Group of Companies, announced the creation of their new brand – Draft Initiative Quebec.

The new brand, which will be housed in the Draft Quebec Montreal location and will now be one of the largest media planning and placement agencies in Canada, will integrate the employees along with their research and analysis tools to offer the Quebec market a broader range of services.