Food Network airs the goods on Ocean Spray Cranberry Cocktail

In the weeks leading up to the holiday season, the Food Network will host an innovative marketing program that alters viewer's notions of Ocean Spray Cranberry Cocktail. Genesis Media created a multi-pronged campaign that combines traditional TV spots with 15-second vignettes designed to reinforce the brand by highlighting the versatility of cranberries. The vignettes were handpicked to air during programming with a focus on cooking and the holiday season. In addition to the vignettes and TV spots, the campaign employs five-second brand reminders, all of which prompt viewers to visit The Cranberry Corner, Ocean Spray's microsite. At the microsite, Genesis tracks results in order to relay effective measurements to the client.

In the weeks leading up to the holiday season, the Food Network will host an innovative marketing program that alters viewer’s notions of Ocean Spray Cranberry Cocktail. Genesis Media created a multi-pronged campaign that combines traditional TV spots with 15-second vignettes designed to reinforce the brand by highlighting the versatility of cranberries. The vignettes were handpicked to air during programming with a focus on cooking and the holiday season. In addition to the vignettes and TV spots, the campaign employs five-second brand reminders, all of which prompt viewers to visit The Cranberry Corner, Ocean Spray’s microsite. At the microsite, Genesis tracks results in order to relay effective measurements to the client.