New research tool links what consumers buy to what they read
Power Metrics is a new syndicated research tool to show U.S. print planners and buyers what publications deliver the right readers - and the desired sales results.
Power Metrics is a new syndicated research tool to show U.S. print planners and buyers what publications deliver the right readers – and the desired sales results.
Beginning in February, Advertiser Perceptions of San Francisco will issue a quarterly report broken down by publication, product category and advertised brand. A 30-day turnaround keeps the data fresh and timely.
Agencies can get reports on specific publications as well as advertising campaign reports of purchasing activity by brand. The survey looks at 33 major product categories including automotive, beer, wine, and liquor, financial, and consumer packaged goods, in addition to direct response, media and entertainment, real estate, restaurants, telecommunications and travel.
Power Metrics is based on more than 10,000 online interviews with magazine and national newspaper readers about recent purchases, purchase intent, and purchase influence.
Power Metrics is also available to publishers as a sales tool demonstrating the advertiser-specific purchasing behaviour of their readers.
Advertiser Perceptions is also planning a broadcast industry version.