Fast Forward: Top 10 diginets

Three years after the launch of TV's digital specialty channels, the leading diginets now receive a larger number of top-of-mind 'favourite' mentions in digital households than many established analog specialties.
Solutions Research Group of Toronto reports that two-year tracking on diginets shows an eclectic mix in the top 10, with MTV Canada as the top brand overall.

Three years after the launch of TV’s digital specialty channels, the leading diginets now receive a larger number of top-of-mind ‘favourite’ mentions in digital households than many established analog specialties.

Solutions Research Group of Toronto reports that two-year tracking on diginets shows an eclectic mix in the top 10, with MTV Canada as the top brand overall.

Top 10 Unaided ‘Favourite’ Digital Specialty Brands, 12+ Canada 2003-04 Tracking

> MTV Canada
> BBC Canada
> Court TV
> Lonestar
> Animal Planet
> National Geographic
> Tech TV
> Action
> DejaView
> Scream

Based on 1,142 tracking interviews in digital cable and DTH households in 2003 and 2004. Fast ForwardTM Trend Research Series – Solutions Research Group http://www.srgnet.com