Sun Media hires new SVP

Sandy Muir has been hired as SVP of sales for the Sun Media Network. Muir, who previously worked at The Globe and Mail and ROBTV as VP of marketing and ad sales, joined Sun Media just as the media conglomerate finalized its purchase of the television station Toronto 1 with Quebecor sister subsidiary TVA. According to sources at Sun Media, Muir's role will focus exclusively on the company's print media and when asked last week if Muir might work with Sun Media's new television property in the future, the response was that it is 'too early to tell.'
At the time of the Toronto 1 deal close, Quebecor announced that Sun Media plans to use the Toronto 1 acquisition to generate numerous opportunities for cross-promotions between print and television advertising as well as for leveraging the two brands with consumers and advertisers in the GTA.

Sandy Muir has been hired as SVP of sales for the Sun Media Network. Muir, who previously worked at The Globe and Mail and ROBTV as VP of marketing and ad sales, joined Sun Media just as the media conglomerate and Quebecor sister subsidiary TVA finalized its purchase of Toronto 1. According to sources at Sun Media, Muir’s role will focus exclusively on the company’s print media and when asked last week if Muir might work with Sun Media’s new television property in the future, the response was that it is ‘too early to tell.’

At the time of the Toronto 1 deal close, Quebecor announced that Sun Media plans to use the Toronto 1 acquisition to generate numerous opportunities for cross-promotions between print and television advertising as well as for leveraging the two brands with consumers and advertisers in the GTA.