BBM Media Snapshot: Internet dating

-19% of Canadians using Internet dating are married

- 695,000 Canadians have used Internet dating in the past year

- 42% of those using Internet dating are 25 to 34 years old

- Males and females are pretty evenly represented - 55% male versus 45% female

-19% of Internet daters are actually married or living common law

- Of the married Internet daters more are male (57%), but females are not far behind (43%)

- Internet dating continues to grow in Canada and is up by 150,000 new daters since last year (Fall 2003)

- In terms of yesterday exposure, the top four media for reaching Internet daters are: radio (90%), TV (86%), Internet (82%) and daily papers (46%).

Source: BBM RTS Canada Fall '03/Spring '04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.


http://www.bbm.ca

-19% of Canadians using Internet dating are married

- 695,000 Canadians have used Internet dating in the past year

- 42% of those using Internet dating are 25 to 34 years old

- Males and females are pretty evenly represented – 55% male versus 45% female

-19% of Internet daters are actually married or living common law

- Of the married Internet daters more are male (57%), but females are not far behind (43%)

- Internet dating continues to grow in Canada and is up by 150,000 new daters since last year (Fall 2003)

- In terms of yesterday exposure, the top four media for reaching Internet daters are: radio (90%), TV (86%), Internet (82%) and daily papers (46%).

Source: BBM RTS Canada Fall ’03/Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

http://www.bbm.ca