BBM Media Snapshot: Canadians and RRSPs

More than half of all Canadians have an RRSP
-14.2 million Canadians (52%) have an RRSP
- Half of RRSP holders (51%) are between 35 and 54 years of age, another 20% are 25 to 34
-72% of 35- to 44-year-olds, 73% of 45- to 54-year-olds, and 62% of younger Canadians aged 25 to 34 have an RRSP
-Only one-quarter (24%) of Canadians 18 to 24 have an RRSP
-RRSP holders are 1.6 times more likely than average to have a personal yearly income of $80,000 or more
-Men (51%) and women (49%) are equally likely to have an RRSP
-79% of RRSP holders own their home
- RRSPs are equally likely to be held by Canadians across Canada with the exception of the Atlantic region. Their 44% having an RRSP is slightly below the national average of 52%
-A majority of RRSP holders (61%) contribute less than $2,500 in an average year
-Only one in five (20%) of RRSP holders contributed the maximum in the past tax year
-53% of RRSP holders name a bank as the institution they use for investments and a significant minority (28%) use a full-service broker, which is 1.5 times the national average incidence of use of full-service brokers
-75% of RRSP holders are married, only 16% are single, and 6% are separated or divorced
-55% of RRSP holders did their last tax return by themselves or with the help of a friend, another 34% had an accountant/financial advisor do it, and 10% used a tax service
-In terms of yesterday exposure, the top four media for targeting RRSP holders are: radio (88%), TV (88%), Internet (57%) and daily newspaper (57%)

Source: BBM RTS Canada Fall '03 / Spring '04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

More than half of all Canadians have an RRSP

-14.2 million Canadians (52%) have an RRSP

- Half of RRSP holders (51%) are between 35 and 54 years of age, another 20% are 25 to 34

-72% of 35- to 44-year-olds, 73% of 45- to 54-year-olds, and 62% of younger Canadians aged 25 to 34 have an RRSP

-Only one-quarter (24%) of Canadians 18 to 24 have an RRSP

-RRSP holders are 1.6 times more likely than average to have a personal yearly income of $80,000 or more

-Men (51%) and women (49%) are equally likely to have an RRSP

-79% of RRSP holders own their home

- RRSPs are equally likely to be held by Canadians across Canada with the exception of the Atlantic region. Their 44% having an RRSP is slightly below the national average of 52%

-A majority of RRSP holders (61%) contribute less than $2,500 in an average year

-Only one in five (20%) of RRSP holders contributed the maximum in the past tax year

-53% of RRSP holders name a bank as the institution they use for investments and a significant minority (28%) use a full-service broker, which is 1.5 times the national average incidence of use of full-service brokers

-75% of RRSP holders are married, only 16% are single, and 6% are separated or divorced

-55% of RRSP holders did their last tax return by themselves or with the help of a friend, another 34% had an accountant/financial advisor do it, and 10% used a tax service

-In terms of yesterday exposure, the top four media for targeting RRSP holders are: radio (88%), TV (88%), Internet (57%) and daily newspaper (57%)

Source: BBM RTS Canada Fall ’03 / Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.