Web to standardize ad sizes

The Interactive Advertising Bureau of Canada (IAB Canada) has launched the Canadian Universal Ad Package (CUAP), the first phase in a program that aims to lower ad costs and reduce production and media planning problems by standardizing online ad sizes. Phase two, due later this year, will cover rich media and video streaming standards.
A similar successful foray in the U.S. sparked the initiative.
http://www.iabcanada.com.

The Interactive Advertising Bureau of Canada (IAB Canada) has launched the Canadian Universal Ad Package (CUAP), the first phase in a program that aims to lower ad costs and reduce production and media planning problems by standardizing online ad sizes. Phase two, due later this year, will cover rich media and video streaming standards.

A similar successful foray in the U.S. sparked the initiative.

http://www.iabcanada.com.