ComBase Market Focus: Ontario

Ontario adults are strong community newspaper readers:
- 77% - or 707,400 readers - report reading any community newspaper (weekday or weekend).
- 58% (535,000 readers) report reading any daily newspaper (weekday or weekend).
- 29% are exclusive community newspaper readers. This represents almost 266,000 Ontario adults who only read the community paper and not a daily.
- Exclusive Ontario community newspaper readers tend to be women between 25 and 49 years old.
When it comes to other media in Ontario:
- 25% of adults admit they didn't listen to any radio yesterday;
- 11% report listening to non-commercial CBC stations; and
- 38% of adults report watching less than 9.5 hours of television in the past week. That's less than an hour and a half a day.

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
http://www.combase.ca

Ontario adults are strong community newspaper readers:

- 77% – or 707,400 readers – report reading any community newspaper (weekday or weekend).

- 58% (535,000 readers) report reading any daily newspaper (weekday or weekend).

- 29% are exclusive community newspaper readers. This represents almost 266,000 Ontario adults who only read the community paper and not a daily.

- Exclusive Ontario community newspaper readers tend to be women between 25 and 49 years old.

When it comes to other media in Ontario:

- 25% of adults admit they didn’t listen to any radio yesterday;

- 11% report listening to non-commercial CBC stations; and

- 38% of adults report watching less than 9.5 hours of television in the past week. That’s less than an hour and a half a day.

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.

It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.

http://www.combase.ca