BBM Media Snapshot: Maxim readers in Canada

Maxim is read by nearly 1.5 million - mostly male - Canadians each month

- 1.47 million Canadians (5%) read Maxim in the past month.

- Most of Maxim's Canadian readers are men - 75%.

- Readership skews young with the 25 to 34 (37%) and 18 to 24 (31%) age groups comprising the majority of Maxim readers.

- Maxim readers have an average personal yearly income of $31,000, which is similar to the Canadian average of $30,000.

- Maxim is most popular in the Prairie region where it has 9% monthly readership and - not surprisingly since it is English - least popular in Quebec with just 2% monthly readership. Readership is average in all other regions.

- Looking at weekly radio reach, the top three formats among Maxim readers are: Classic Rock (44%), Hot AC (30%) and AC (27%).

- The three most popular types of TV shows among Maxim readers by average weekly viewership are: movies (77%), hockey (in season) (65%), and reality shows (53%).

- Excluding men's magazines, the three most popular magazine types read by Maxim readers in the past month are: entertainment/music (66%), sports and recreation (45%), and automotive/motorcycle magazines (44%).

Source: BBM RTS Canada Fall '03 / Spring '04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

Maxim is read by nearly 1.5 million – mostly male – Canadians each month

- 1.47 million Canadians (5%) read Maxim in the past month.

- Most of Maxim‘s Canadian readers are men – 75%.

- Readership skews young with the 25 to 34 (37%) and 18 to 24 (31%) age groups comprising the majority of Maxim readers.

s Maxim readers have an average personal yearly income of $31,000, which is similar to the Canadian average of $30,000.

- Maxim is most popular in the Prairie region where it has 9% monthly readership and – not surprisingly since it is English – least popular in Quebec with just 2% monthly readership. Readership is average in all other regions.

- Looking at weekly radio reach, the top three formats among Maxim readers are: Classic Rock (44%), Hot AC (30%) and AC (27%).

- The three most popular types of TV shows among Maxim readers by average weekly viewership are: movies (77%), hockey (in season) (65%), and reality shows (53%).

- Excluding men’s magazines, the three most popular magazine types read by Maxim readers in the past month are: entertainment/music (66%), sports and recreation (45%), and automotive/motorcycle magazines (44%).

Source: BBM RTS Canada Fall ’03 / Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.