BBM Media Snapshot: Canadians online

More than three-quarters of Canadians have Internet access

- 72% of Canadians have Internet access at home.

- Of those who don't have Internet access at home, one third (33%) have access either at work, school or some other location. This brings the total proportion of Canadians with some form of Internet access to 81%.

- Over half (57%) of Canadians with Internet access at home have high speed access - either cable or DSL based.

- Average weekly time spent online is 5.2 hours for Canadians with Internet access at home and 5.9 hours for Canadians with high speed access at home.

- The most popular activities online among all Canadians 18 or older who connected to the Internet yesterday are: e-mail (96%), searching for specific information (94%), browsing (84%), accessing information on specific products and services (78%), and accessing current news (66%).

- Teenagers who connected to the Internet yesterday are twice as likely to participate in chat groups and are 1.7 times as likely as adults to download music/MP3 files. Teens are less likely to access news or information on specific products than adults.

- Interestingly, yesterday exposure to TV and radio is about average (85% and 81% respectively) among Canadians spending more than 15 hours on the Internet each week.

Source: BBM RTS Canada Fall '03 / Spring '04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

More than three-quarters of Canadians have Internet access

- 72% of Canadians have Internet access at home.

- Of those who don’t have Internet access at home, one third (33%) have access either at work, school or some other location. This brings the total proportion of Canadians with some form of Internet access to 81%.

- Over half (57%) of Canadians with Internet access at home have high speed access – either cable or DSL based.

- Average weekly time spent online is 5.2 hours for Canadians with Internet access at home and 5.9 hours for Canadians with high speed access at home.

- The most popular activities online among all Canadians 18 or older who connected to the Internet yesterday are: e-mail (96%), searching for specific information (94%), browsing (84%), accessing information on specific products and services (78%), and accessing current news (66%).

- Teenagers who connected to the Internet yesterday are twice as likely to participate in chat groups and are 1.7 times as likely as adults to download music/MP3 files. Teens are less likely to access news or information on specific products than adults.

- Interestingly, yesterday exposure to TV and radio is about average (85% and 81% respectively) among Canadians spending more than 15 hours on the Internet each week.

Source: BBM RTS Canada Fall ’03 / Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.