ComBase Market Focus: Camrose, AB

More than 90% of Camrose adults read community newspapers:
- 91% report reading any community newspaper (weekday or weekend) compared to 57% who report reading any daily newspapers (weekday or weekend).
- 36% are exclusive community newspaper readers and read only the community paper and not the daily newspaper.
- Exclusive Camrose community newspaper readers tend to be women over the age of 50. They are 8% more likely to be married or in a common law relationship and homeowners.
And when it comes to other media in Camrose:
- 26% of adults admit they didn't listen to any radio yesterday.
- 4% report listening to non-commercial CBC stations.
- 44% of adults report watching less than 9.5 hours of television in the past week, or less than an hour and a half a day.

Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.

More than 90% of Camrose adults read community newspapers:

- 91% report reading any community newspaper (weekday or weekend) compared to 57% who report reading any daily newspapers (weekday or weekend).

- 36% are exclusive community newspaper readers and read only the community paper and not the daily newspaper.

- Exclusive Camrose community newspaper readers tend to be women over the age of 50. They are 8% more likely to be married or in a common law relationship and homeowners.

And when it comes to other media in Camrose:

- 26% of adults admit they didn’t listen to any radio yesterday.

- 4% report listening to non-commercial CBC stations.

- 44% of adults report watching less than 9.5 hours of television in the past week, or less than an hour and a half a day.

Source: ComBase 2003-2004 Study

ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.