Deloitte says focus on customer and get innovative

Toronto-based professional services firm Deloitte released its Customer and Channel Strategies Predictions for 2005 on Tuesday. Topping the list is companies taking a 'holistic, customer-centric view of their organizations,' said Richard Lee, lead principal of Deloitte's Customer and Channel Strategy Practice, in a release. At the same time they need to focus on the escalating demand for corporate transparency and accountability. Among the findings, Deloitte says expect to see companies using blogs, online trends newsletters and word-of-mouth marketing to reach consumers cost-effectively.

In a nutshell, the top forecasts are:
1. A strong tie between marketing and bottom-line results
2. Greater scrutiny of corporate data protection
3. Innovative customer segmentation
4. Innovative marketing, especially using alternative channels and triggering buzz.
5. Educating the customer
6. Customer service integration
7. Increase in proximity technology
8. Focused customer strategies and solutions
Deloitte provides audit, tax, consulting, and financial advisory services through more than 6,100 people in 47 offices.

Toronto-based professional services firm Deloitte released its Customer and Channel Strategies Predictions for 2005 on Tuesday. Topping the list is companies taking a ‘holistic, customer-centric view of their organizations,’ said Richard Lee, lead principal of Deloitte’s Customer and Channel Strategy Practice, in a release. At the same time they need to focus on the escalating demand for corporate transparency and accountability. Among the findings, Deloitte says expect to see companies using blogs, online trends newsletters and word-of-mouth marketing to reach consumers cost-effectively.

In a nutshell, the top forecasts are:

1. A strong tie between marketing and bottom-line results

2. Greater scrutiny of corporate data protection

3. Innovative customer segmentation

4. Innovative marketing, especially using alternative channels and triggering buzz.

5. Educating the customer

6. Customer service integration

7. Increase in proximity technology

8. Focused customer strategies and solutions

Deloitte provides audit, tax, consulting, and financial advisory services through more than 6,100 people in 47 offices.