Max Trax scores trifecta of media partners

Max Trax, the Corus-owned digital music service available through cable providers, has teamed up with YTV's Hit List, Corus Radio and Moontaxi to develop three new initiatives, just in time for Canadian Music Week (for which Max Trax and Corus are the official sponsors).
Max Trax Hit List will become a new digital music channel, incorporating the YTV's Hit List one-hour formula into a full day's worth of programming. Among the partnership's benefits for the two sides are cross-promotional on-air segments, contests and web links.
The Max Trax/Corus Radio collabo will morph Max Trax Studio Q into Studio Exclusives which will deliver exclusive performances by top Canadian artists on digital cable, online and on the radio. Archived sessions will be available on the Max Trax website (www.maxtrax.com) and will include performances by Tom Cochrane, Randy Bachman and Colin James. Currently Max Trax is pursuing sponsors for the Studio Exclusives initiative.
The Moontaxi deal, the only non-Corus family partnership, will see samples of each of the Max Trax channels on www.maxtrax.com, allowing non-digital cable customers to sample all of Max Trax's channels. Moontaxi owns the Puretracks music download service.

Max Trax, the Corus-owned digital music service available through cable providers, has teamed up with YTV’s Hit List, Corus Radio and Moontaxi to develop three new initiatives, just in time for Canadian Music Week (for which Max Trax and Corus are the official sponsors).

Max Trax Hit List will become a new digital music channel, incorporating the YTV’s Hit List one-hour formula into a full day’s worth of programming. Among the partnership’s benefits for the two sides are cross-promotional on-air segments, contests and web links.

The Max Trax/Corus Radio collabo will morph Max Trax Studio Q into Studio Exclusives which will deliver exclusive performances by top Canadian artists on digital cable, online and on the radio. Archived sessions will be available on the Max Trax website (www.maxtrax.com) and will include performances by Tom Cochrane, Randy Bachman and Colin James. Currently Max Trax is pursuing sponsors for the Studio Exclusives initiative.

The Moontaxi deal, the only non-Corus family partnership, will see samples of each of the Max Trax channels on www.maxtrax.com, allowing non-digital cable customers to sample all of Max Trax’s channels. Moontaxi owns the Puretracks music download service.