Under-30s Web site promotes voting for Elections BC
Elections BC is using a Web site that targets 19-29s to promote voting among that age group. Clubvibes.com is an online 'nightclub' community that encompasses everything from an online magazine and club listings for 240 cities worldwide to a dating site and discussion forum. Gary Milne, the new president/GM of Vancouver-based parent company Club Vibes Media International, has been charged with growing the online media company.
Elections BC is using a Web site that targets 19-29s to promote voting among that age group. Clubvibes.com is an online ‘nightclub’ community that encompasses everything from an online magazine and club listings for 240 cities worldwide to a dating site and discussion forum. Gary Milne, the new president/GM of Vancouver-based parent company Club Vibes Media International, has been charged with growing the online media company.
He says: ‘Clubvibes is more than a Web site, it’s a community that engages and captivates young adults who are receptive to the advertisers’ message. Advertisers are seeking new ways to communicate with under 30 consumers.’ Milne, who comes to the table with 28 years’ broadcast experience, most recently with five Rogers radio stations in Vancouver, including NEWS1130 and KISSFM, says CVMI is an online advertising and media strategies company that serves national and regional advertisers using everything from ‘action’ (guerrilla) marketing to traditional media as part of turnkey solutions to reach 19-29s for its clients.
On the site, club goers from around the world can seek out nightclub hotspots, obtain special event and club information, and acquire VIP passes as well as communicate with one another through chats, forums, and private e-mail messenger. The site’s greatest presence is in Canada, the U.S. and Australia. It has 140,000 members and 666,500 unique visitors per month.
Since members are profiled, advertisers can target niche audiences by demographics and gender or segment using a predictive model. Opportunities range from banner ads, site, section and newsletter sponsorships to e-mail and video e-mail blasts. The site also has a Community Forum section where advertisers can offer contests and giveaways. Another aspect is the monthly offline parties Clubvibes.com hosts that marketers can sponsor and at which they can use action marketing to address members one-to-one.
The client list includes such luminaries as Labatt Breweries Canada, the recent Telus/Puretracks joint campaign, Toyota, L’Oréal and Smirnoff. The Elections BC campaign, which goes live later this week in the Community Forum section, features topics of interest to young voters and is geared to get them to participate in the May 17 election. Advertising for the initiative goes up on the site today. The response will be tracked on a daily basis, and the company offers by-the-minute performance evaluations so advertisers can tweak campaigns to improve performance.
For advertising info check out: http://www.clubvibes.com/advertising/index.asp?city=1