BBM Media Snapshot: Playboy readers in Canada

Playboy is read by nearly half a million - mostly male - Canadians each month
- 475,000 Canadians read a Playboy magazine in the past month.
- Playboy readers are young, 53% of them are between the ages of 18 to 34 years old.
- They are overwhelmingly male - 79%.
- 40% have a yearly household income of $60,000 or more.
- Playboy is most popular in the Prairie region where 3% read the publication in the past month. Other regions are average in readership, except Quebec which has few Playboy readers.
- Aside from Playboy, the top four magazine choices by genre of this group are: entertainment and music (68% reading in past month), men's magazines (56%), sports and recreation (50%), and news and current affairs (44%)
- Playboy readers are three times as likely as the average Canadian to drive a pickup truck.
- In terms of yesterday exposure, the top four media choices for Playboy readers are: TV (97%), radio (91%), daily papers (62%) and the Internet (61%).

Source: BBM RTS Canada Fall '03 / Spring '04
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

Playboy is read by nearly half a million – mostly male – Canadians each month

- 475,000 Canadians read a Playboy magazine in the past month.

- Playboy readers are young, 53% of them are between the ages of 18 to 34 years old.

- They are overwhelmingly male – 79%.

- 40% have a yearly household income of $60,000 or more.

- Playboy is most popular in the Prairie region where 3% read the publication in the past month. Other regions are average in readership, except Quebec which has few Playboy readers.

- Aside from Playboy, the top four magazine choices by genre of this group are: entertainment and music (68% reading in past month), men’s magazines (56%), sports and recreation (50%), and news and current affairs (44%)

- Playboy readers are three times as likely as the average Canadian to drive a pickup truck.

- In terms of yesterday exposure, the top four media choices for Playboy readers are: TV (97%), radio (91%), daily papers (62%) and the Internet (61%).

Source: BBM RTS Canada Fall ’03 / Spring ’04

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 55,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.