Vancouver rolls lucky ’7′

The Globe and Mail's new '7' section will launch tomorrow on the West Coast. The tabloid format, pullout section will feature dedicated daily Vancouver pages, a guide to the arts, reviews, listings, features on celebrities and an insider's guide to the latest happenings in Vancouver.
The theme for the launch campaign of '7' is 'You've got 7 days to live. Live it.'
Media includes print, out-of-home, radio and cinema ads. A contest coincides, centred on Vancouver residents' seven favourite things to do in the city. Readers will have a chance to win one of a selection of $7,000 prize packages.

The Globe and Mail‘s new ’7′ section will launch tomorrow on the West Coast. The tabloid format, pullout section will feature dedicated daily Vancouver pages, a guide to the arts, reviews, listings, features on celebrities and an insider’s guide to the latest happenings in Vancouver.

The theme for the launch campaign of ’7′ is ‘You’ve got 7 days to live. Live it.’

Media includes print, out-of-home, radio and cinema ads. A contest coincides, centred on Vancouver residents’ seven favourite things to do in the city. Readers will have a chance to win one of a selection of $7,000 prize packages.

Sponsors for the launch of ’7′ include Odeon, Warner Bros, Harry Rosen and local sponsors the Festival of Vancouver, and the Vancouver Recital Society.