Notes from the media landscape

Word on the Net has it that a new company is starting up to reach bloggers en masse. Info is sketchy at this point but it looks like a shop called Pajamas Media has been formed by Charles Johnson, Marc Danziger and Roger L. Simon to work in two areas: aggregating blogs to increase corporate advertising, and creating their own news service. The co is working on a model to sell ads en masse, rather than blog by blog and expect to go live in the next few weeks.
Elsewhere, Heavy.com, the world's leading broadband network with more than five million viewers monthly, has launched the first download content for Sony's PlayStation Portable. Heavy's entire library of animated and live-action broadband programming will be available for free download on the PSP.
Heavy's first PSP advertising partner is Unilever's Axe brand, which will offer episodes of its branded content series Evan and Gareth on Heavy.com for PSP downloads. 'We are very excited to be the first mover in the hottest content platform available today,' said David Carson, Co-CEO of Heavy.com in a release. 'Sony recognized that our content was ideal to reach its target demographic of 18-34 men and to showcase the PSP's non-gaming capabilities.

Word on the Net has it that a new company is starting up to reach bloggers en masse. Info is sketchy at this point but it looks like a shop called Pajamas Media has been formed by Charles Johnson, Marc Danziger and Roger L. Simon to work in two areas: aggregating blogs to increase corporate advertising, and creating their own news service. The co is working on a model to sell ads en masse, rather than blog by blog and expect to go live in the next few weeks.

Elsewhere, Heavy.com, the world’s leading broadband network with more than five million viewers monthly, has launched the first download content for Sony’s PlayStation Portable. Heavy’s entire library of animated and live-action broadband programming will be available for free download on the PSP.

Heavy’s first PSP advertising partner is Unilever’s Axe brand, which will offer episodes of its branded content series Evan and Gareth on Heavy.com for PSP downloads. ‘We are very excited to be the first mover in the hottest content platform available today,’ said David Carson, Co-CEO of Heavy.com in a release. ‘Sony recognized that our content was ideal to reach its target demographic of 18-34 men and to showcase the PSP’s non-gaming capabilities.