BBM reveals latest radio figures

David Bray is SVP of Hennessy & Bray Communications in Toronto.

As the spring breezes begin to blow, things are heating up in anticipation of the CRTC decision coming out of the satellite/subscription hearings held late last year. For now, the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.

Toronto: EZRock climbed to the top of the heap, posting a formidable 8.5% share of A12+ and a 14.2% share for F25-54. It remains to be seen what effect the departures of Erin Davis and Mike Cooper (who are both reportedly bound for CHFI-FM) will have on future books. CHUM-FM fell back from 9.4% share in the fall to a 6.7% share of hours tuned for A12+. Despite dropping a bit, Q107 turned in a 6.9% share of A12+ and a 14.4% share of M25-54. 680 News continued its strong showing with a 5.1% share of A12+. The changing landscape becomes most notable when we look at the relative shares for F25-54: EZRock 14.2%, CHUM-FM 14.0%, CHFI-FM 8.7%.

Vancouver: CKNW, while slipping somewhat from the fall, remained number one with an 11.6% share of A12+. Nice gains for 96.9 Jack-FM with a 10.0% share of hours tuned for A12+ (up from 8.9% in the fall) and a market leading 15.2% share for F25-54. JRCountry held the gains made in the fall with a 6.4% share (A12+).

Winnipeg: CJOB, while dropping a couple of share points, remains well out in front with a 16.3% share of hours tuned for A12+. Particularly nice gains for Hot 103 with an 8.9% share (up from 7.0%) and Power 97 with 9.8% share (up from 7.3% in the fall.) Power 97 leads the way for M25-54 with a 17.4% share of hours tuned. The F25-54 race remains very tight with four stations posting between 11.0% and 14.4% shares.

Montreal: 105.7 Rythme FM leads the way with 9.9% share of hours tuned (A12+) in addition to posting some nice gains with F25-54, delivering an imposing 17.9% share. Energie 94.3 takes top spot with M25-54, posting a 14.8% share.

Calgary: 96.9 Jack-FM moved up to claim the number one share of hours tuned for A12+ with 13.1%, followed closely by CJAY 92 at 12.9% and Country 105 with 12.2%. Vibe 985 continues to trend up nicely, delivering a 7.6% share this time out.

In Edmonton, with its best book in some time, CHED leads the field with a 13.8% share of A12+, followed by CISN-FM at 11.3 and EZRock 104.9 at 9.7% share of hours tuned for A12+. Killer numbers for EZRock in F25-54 with an 18.5% share and 97.3K-Rock in M25-54 with an 18.4% share.

Halifax: While slipping slightly from the fall, C1OO-FM remains formidable with a 20.8% share of hours tuned for A12+. Nice gains for Q104, delivering an 18.2 share for A12+ and an unbeatable 35.4 share for M25-54. C100-FM continues its domination of F25-54 with a 33.2% share.

Ottawa-Hull: The good news here is that there were no errors in the enumeration process this time out. CBC Radio One leads the way with a 10.5% share of hours tuned for A12+ followed closely by Majic 100 with a 10.3% share. Nice gains for CHEZ 106 with M25-54 and a market leading 13.2% share. For F25-54, Majic 100 is on top with a 16.8% share.

David Bray can be reached at 416.431.5792 or davidbray@sympatico.ca.

http://www.hennessyandbray.com

See summary charts below

A brief overview of share figures from the Survey One 2005 BBM, courtesy of David Bray.

Toronto
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio Two 2.3 1.6 1.2 1.1 1.1 .8
CBC Radio One 6.7 7.2 6.5 5.6 6.2 6.4
Mojo AM640 1.0 1.3 .5 .4 1.6 3.0
Classical 96.3 FM 5.0 4.6 3.0 2.3 2.1 1.5
102.1 The Edge 4.4 4.6 2.8 3.5 4.9 5.9
News Talk 1010 CFRB 6.9 6.7 3.2 3.1 3.7 3.9
680 News 5.1 5.1 4.1 3.9 7.0 5.9
Flow 93.5 3.2 3.2 2.9 2.6 2.5 2.1
98.1 CHFI-FM 5.7 5.6 8.7 7.8 4.0 4.6
1050 CHUM 1.2 1.5 1.5 2.2 1.0 1.4
104.5 CHUM-FM 6.7 9.4 14.0 17.8 5.7 8.7
AM740/Prime Radio 5.6 4.7 1.5 .9 .7 .7
Z103.5 4.1 3.7 3.3 2.4 3.0 3.2
Q107 6.9 7.3 5.6 6.7 14.4 15.4
Country 95.3 1.5 1.5 2.2 1.8 1.6 1.1
92.5 Jack-FM 4.1 3.7 5.5 5.6 7.3 6.1
The FAN590 2.0 1.7 .4 .3 4.8 3.6
97.3 EZ Rock 8.5 8.1 14.2 13.3 6.4 6.4
Jazz FM 91 1.8 1.7 1.4 1.4 1.8 2.2
Foxy 88.5 1.7 1.4 .8 .4 .7 .2
Mix 99.9 3.7 3.5 5.7 6.6 4.6 2.9
Other 11.7 11.7 10.9 10.1 14.7 13.9

Vancouver
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio One 8.5 8.2 7.8 7.2 6.2 6.4
CBC Radio Two 5.6 5.9 3.5 3.6 3.4 3.7
The Beat 94.5 5.1 4.9 5.0 2.5 3.6 2.8
Rock 101 7.1 6.3 6.2 4.5 13.3 13.1
99.3 The Fox 4.7 4.6 2.5 2.4 7.0 5.0
CFUN 1.5 1.3 1.9 1.9 .9 .6
Mojo Radio .7 .6 - .4 1.6 1.4
103.5 QM FM 9.2 9.1 13.9 15.9 6.7 5.4
Oldies 650 CISL 1.9 2.5 2.2 2.9 1.0 1.3
JR FM 6.4 6.4 7.0 9.3 5.1 4.6
Unforgettable 600 AM 4.3 4.1 1.1 1.0 1.2 1.8
104.9 Clear-FM 3.0 3.0 4.1 4.7 3.5 3.3
96.9 Jack FM 10.0 8.9 15.2 13.8 14.5 14.6
CKNW 11.6 12.0 4.0 5.7 9.1 9.4
The Team 1040 1.4 1.5 .2 .3 3.9 3.6
News 1130 3.3 4.0 2.3 3.3 3.3 4.3
Z95.3 FM 5.9 5.4 10.6 7.4 5.0 4.5
Others 9.9 11.3 12.3 13.2 10.8 14.0

Winnipeg
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio One 8.1 8.7 4.9 6.5 6.7 4.6
CBC Radio Two 3.4 3.5 2.0 2.0 3.2 2.2
Freq 107 1.0 2,0 .5 1.6 1.2 3.1
QX 104FM 8.7 7.7 11.3 10.0 6.8 5.9
1290 CFRW 2.8 3.4 2.9 3.9 3.0 2.2
99.9 BOB FM 7.7 8.9 13.8 11.6 10.7 15.0
Q94 FM 7.4 6.4 14.4 12.5 5.8 5.3
The Breeze 100.7FM 2.3 3.4 2.7 1.1 1.5 2.3
92 CITY FM 6.2 5.9 4.6 6.1 13.4 11.8
Power 97 9.8 7.3 6.3 5.8 17.4 11.1
CJOB 68 16.3 18.4 7.4 6.9 12.0 15.0
Cool FM 2.8 2.5 2.5 2.6 2.3 2.3
Hot 103 8.9 7.0 11.0 7.9 4.5 5.6
102 Clear FM 3.8 4.4 7.1 9.5 2.2 3.7
Other 10.6 10.4 8.5 11.9 9.2 9.7

Montreal
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBF FM 95,1 Montreal 9.7 9.1 9.1 7.9 8.5 8.0
Espace Musique 100.7 Montreal 1.7 1.9 1.2 1.6 1.6 1.4
CBC Radio Two 1.3 .8 .4 .4 .9 .6
CBC Radio One 1.7 1.5 1.3 .8 1.4 1.3
105.7 Rythme FM 9.9 9.4 17.9 14.9 7.5 8.0
Q92 6.1 6.4 10.3 10.0 5.0 5.9
98.5 FM 4.9 4.3 4.2 2.6 5.8 5.8
CHOM 97.7 FM 5.7 6.0 3.5 5.5 12.8 12.4
INFO 690 1.3 1.0 .4 .6 1.2 1.1
940 News .7 .7 .4 .6 .8 .8
Rock Détente 107,3 Montré 8.6 9.6 12.3 15.1 5.8 5.8
CJAD 800 5.1 5.1 2.3 2.2 2.1 2.5
Mix 96 5.8 6.7 7.4 8.0 4.9 7.2
Ecoutez comme c’est beau 4.3 4.6 2.0 2.8 1.7 2.3
CKAC 730 6.1 5.8 1.7 2.2 4.1 3.3
The Team 990 .7 .4 .1 .1 2.0 .7
Couleur Jazz 1.6 NA 2.0 NA 2.0 NA
Energie 94.3 9.3 8.9 10.7 9.9 14.8 15.3
96.9 CKOI 7.9 9.0 8.4 9.3 10.2 10.7
Others 7.5 8.7 4.3 5.7 6.9 7.0

Calgary
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio One 6.9 5.9 5.8 5.1 5.8 3.1
CBC Radio Two 4.2 2.6 2.9 2.4 2.4 1.7
The Fan 960 2.0 2.3 .2 .4 4.4 4.9
66 CFR 2.1 2.4 1.9 2.8 1.6 1.0
Q107 5.9 6.6 5.2 3.3 8.8 11.6
Lite96 CHFM 9.1 9.3 16.1 17.8 5.4 5.7
QR77 8.9 9.4 5.3 4.8 6.7 7.7
Vibe 985 7.6 7.2 6.5 5.3 4.6 3.8
The Breeze 103.1 2.5 2.9 2.8 3.5 2.4 2.0
CJ 92 12.9 12.6 10.2 6.0 19.2 18.9
Shine FM 88.9 1.4 2.3 2.9 3.1 .9 2.4
96.9 Jack FM 13.1 12.3 17.8 17.8 16.6 16.6
AM1060 CKMX 1.9 2.7 .7 .8 .2 .6
Country 105 12.2 13.6 13.7 18.0 10.0 10.7
Others 9.2 8.0 8.1 8.8 11.1 9.4

Edmonton
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio One 5.6 5.4 3.5 4.5 3.9 3.6
CBC Radio Two 2.2 2.3 1.7 1.9 1.8 1.7
The Bear 8.2 6.6 5.8 4.2 12.4 8.5
790 CFCW 7.1 8.3 3.2 3.4 3.5 3.2
EZ Rock 104.9 9.7 9.7 18.5 14.0 7.1 9.5
Team 1260 1.6 1.3 .6 - 3.8 3.0
The Bounce 3.2 NA 3.3 NA 2.8 NA
630 CHED 13.8 12.3 6.8 6.1 8.2 11.4
Cool 880 4.5 4.7 3.3 5.4 3.3 4.1
97.3 K-Rock 8.9 7.5 6.6 6.1 18.4 15.6
CISN Country 103.9 & 104 11.3 11.9 15.7 16.5 11.6 10.7
92.5 Joe-FM 8.0 11.5 13.6 21.1 11.2 13.1
The New 96-X 7.3 9.6 8.5 8.1 4.5 7.8
The CKUA Radio Network 3.1 2.8 2.8 3.0 2.4 2.8
Others 5.5 6.1 6.1 5.8 5.3 5.0

Ottawa-Gatineau
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio One 10.5 10.4 8.5 7.8 7.7 8.6
CBOF-FM 90,7 Ottawa-Gatineau 3.3 3.2 3.4 2.9 3.2 3.1
CBC Radio Two 4.6 3.2 1.0 2.1 1.7 1.2
Espace Musique 102,5 1.1 1.0 .8 1.0 1.0 .8
Sports Radio 1200, the Team 2.3 2.0 .7 .6 6.0 4.5
580 CFRA 7.3 7.8 3.4 4.2 7.8 5.1
CHEZ 106 6.4 5.5 4.2 5.5 13.2 9.3
Couleur FM97.1 2.9 3.3 2.5 2.6 1.7 2.4
Hot 89.9 7.0 6.3 5.7 3.9 3.3 4.1
Rock Détente 94,9 Gatinea 7.9 8.5 11.9 12.4 5.6 6.7
KISS-FM .2 3.8 5.3 6.8 2.9 3.4
Oldies 1310 3.3 2.8 1.7 2.2 1.9 2.2
Majic 100 10.3 11.6 16.8 18.4 7.4 8.5
CJRC 11-50 3.2 3.6 1.9 1.6 2.2 2.2
Y101 4.4 5.1 6.1 4.0 2.7 3.9
93.9 BOB-FM 5.4 4.6 8.9 7.2 8.2 6.9
106.9 FM the Bear 5.9 7.4 4.9 6.1 9.0 12.8
Energie 104,1 5.9 5.9 7.2 7.1 9.4 8.6
Others 4.9 4.2 5.2 3.5 5.2 5.7

Halifax
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S1 2005

Station A12+ Survey 1 ’05 A12+ Fall ’04 W25-54 Survey 1 ’05 W25-54 Fall ’04 M25-54 Survey 1 ’05 M25-54 Fall ’04
CBC Radio Two 2.2 2.5 .5 2.3 .9 1.4
CBC Radio One 16.4 17.3 12.6 12.2 11.6 13.5
780 KIXX 3.8 4.1 .9 1.6 1.5 1.6
Q104 18.2 16.3 12.8 11.6 35.4 33.4
Country 101 13.2 12.6 14.7 12.1 10.6 11.2
Oldies 96 CHNS 3.6 3.8 3.8 4.2 2.8 1.9
C100 FM 20.8 21.2 33.2 30.6 16.2 17.3
AM920 CJCH 3.9 3.4 1.4 1.4 2.1 1.9
KOOL96.5 11.1 13.5 16.4 19.3 11.8 12.9
Others 6.7 5.2 3.8 4.7 7.1 5.0