Live 8 reaches 10.5 million Canadian viewers
July 5, 2005 by
Even a long, hot, holiday weekend and the lure of cottage country couldn’t keep one-third of Canadians away from their TV sets on July 2. According to BBM Canada data, one in three Canadians – 45% of all households – watched some of the Live 8 concert extravaganza on CTV.
The average per-minute viewership of the concert was 961,000 with a high of 2.06 million at 8:16 p.m. ET. The broadcast from Barrie, Ont. was the longest program ever aired by CTV, clocking in at an unprecedented 18 hours and 23 minutes. It is estimated that 3 billion viewers watched some of the 10 concerts held around the world.
In the U.K., BBC grabbed over 50% of TV viewers for its event from Hyde Park in London, peaking with an audience of 9.6 million. That doesn’t account for those watching in pubs and at open-air screenings across the country.
The big news in the U.S. was AOL’s live streaming video of all 10 concerts, which drew about 5 million online users during its eight-hour run. ABC’s two-hour prime time Live 8 special garnered an average audience of 2.9 million (Nielsen Media Research).
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