Songbirds hit the road for Solo Mobile/eckored tour

Young songbirds Keshia Chante, Christine Evans, Amanda Stott and rising rock star Cassie Steele from Degrassi: The Next Generation are set to hit the road as the Solo Mobile eckored tour rolls through Canada beginning Aug. 11. The all-girl road show partners Solo Mobile, Bell’s new mobile brand for youth launching in August, and women’s clothing line, eckored as title sponsors. Student Price Card (SPC) is a presenting sponsor of the tour. The deal was brokered by Toronto-based thinktank, Youthography.

The Solo Mobile eckored tour rolls through Canadian cities in an effort to raise awareness for phone counseling service Kids Help Phone. The tour – an all-ages show – is aimed at teens 13-19 with a female skew and will be supported via print ad buys in rags Fashion 18 and record store freebie Access with regional radio stations conducting on-air contesting. As part of the sponsorship, eckored, Solo Mobile and SPC are providing product prizes.

‘There will be lots of opportunities for product sampling booths and signage,’ confirms Mary Cleaver, director of sales and marketing for concert producer Donnelly & Associates in Vancouver. ‘We’re looking to consumer packaged goods brands because this is their audience.’

The tour runs from Aug. 11 until Aug. 28 and hits the cities of Vancouver and Vernon, B.C.; Edmonton, Calgary, Winnipeg, Thunder Bay, Belleville, Ottawa, Montreal and Sudbury. Tickets are available through Ticketmaster.