Yokohama, Fix Auto get shotgun on new show

War of the Wheels, an hour-long series aimed at males 18-45 is currently in production. The premise? Take two teams of four people. Hand 'em two identical old cars, give 'em three days, $12,000 and the challenge to morph the oldies into race cars. Then pit the cars against each other in a race. The show is slated to air in November on Global and Prime and the cars will be auctioned off afterwards.

Jim Erickson, executive producer for Breakthrough Films & Television, says collision and paint chain Fix Auto, paint giant Sherwin Williams and tire manufacturer Yokohama are just some of the brands featured on the show. Deals were done client-direct. War of the Wheels is shopping for sponsors now.

War of the Wheels, an hour-long series aimed at males 18-45 is currently in production. The premise? Take two teams of four people. Hand ‘em two identical old cars, give ‘em three days, $12,000 and the challenge to morph the oldies into race cars. Then pit the cars against each other in a race. The show is slated to air in November on Global and Prime and the cars will be auctioned off afterwards.

Jim Erickson, executive producer for Breakthrough Films & Television, says collision and paint chain Fix Auto, paint giant Sherwin Williams and tire manufacturer Yokohama are just some of the brands featured on the show. Deals were done client-direct. War of the Wheels is shopping for sponsors now.