Latest BBM book reveals radio stats

Media in Canada Op/Ed columnist David Bray is SVP of Hennessy & Bray Communications in Toronto.
Who's leading Canada's major markets in radio? A brand new BBM survey (bringing the yearly total to four), which debuted yesterday, answers the question for Toronto, Montreal and Vancouver. (Next year that list will include nine markets in all.) Anticipation (with apologies to Carly Simon) was intense.

Toronto: CHUM-FM bounced back from the last book to lead the way with an 8.6% share of hours tuned for A12+ (up from 6.7% in Survey One ) and a 16.7% share for F25-54 (up from 14.0%). A great book for CBC Radio One with an 8.3% share of hours tuned (A12+), up from 6.7%. Despite dropping a bit, Q107 turned in a 6.4% share of A12+ and a 13.5% share of M25-54. 98.1 CHFI-FM had some nice gains, delivering a 6.5% share of A12+ and a 10.0% share for F25-54. Look for the positive trend to continue in the fall with the return of Erin Davis along with Mike Cooper.

Media in Canada Op/Ed columnist David Bray is SVP of Hennessy & Bray Communications in Toronto.

Who’s leading Canada’s major markets in radio? A brand new BBM survey (bringing the yearly total to four), which debuted yesterday, answers the question for Toronto, Montreal and Vancouver. (Next year that list will include nine markets in all.) Anticipation (with apologies to Carly Simon) was intense.

Toronto: CHUM-FM bounced back from the last book to lead the way with an 8.6% share of hours tuned for A12+ (up from 6.7% in Survey One ) and a 16.7% share for F25-54 (up from 14.0%). A great book for CBC Radio One with an 8.3% share of hours tuned (A12+), up from 6.7%. Despite dropping a bit, Q107 turned in a 6.4% share of A12+ and a 13.5% share of M25-54. 98.1 CHFI-FM had some nice gains, delivering a 6.5% share of A12+ and a 10.0% share for F25-54. Look for the positive trend to continue in the fall with the return of Erin Davis along with Mike Cooper.

Vancouver: CKNW, inching up a notch, remained number one with a 12.0% share of hours tuned for A12+. 96.9 Jack-FM fell back to an 8.4% share of hours tuned for A12+ (from 10.0% in the fall). Very nice numbers for 103.5 QM-FM posting a market leading 18.6% share for F25-54 (up from 13.9% last time out).

Montreal: 105,7 Rythme FM pulled away from the pack, leading the market with 10.7% share of hours tuned, A12+ (up from a 9.9% share) in addition to delivering a 16.7% share for F25-54 (down from 17.9%). Despite falling back a bit, Energie 94.3 takes top spot with M25-54, posting a 13.3% share.

See summary charts.

Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2005

Station A12+ Survey 2 ’05 A12+ Sur. 1 ’05 W25-54 Survey 1 ’05 W25-54 Sur.1 ’05 M25-54 Survey 2 ’05 M25-54 Surv.1 ’05
CBC Radio Two 2.5 2.3 1.3 1.2 2.3 1.1
CBC Radio One 8.3 6.7 6.5 6.5 7.2 6.2
640 Toronto .9 1.0 .4 .5 1.7 1.6
Classical 96.3 FM 4.6 5.0 1.9 3.0 2.5 2.1
102.1 The Edge 5.1 4.4 2.9 2.8 6.8 4.9
News Talk 1010 CFRB 6.9 6.9 3.3 3.2 3.3 3.7
680 News 4.9 5.1 4.8 4.1 6.4 7.0
Flow 93.5 3.0 3.2 2.8 2.9 2.2 2.5
98.1 CHFI-FM 6.5 5.7 10.0 8.7 4.8 4.0
1050 CHUM 1.2 1.2 1.5 1.5 .9 1.0
104.5 CHUM-FM 8.6 6.7 16.7 14.0 8.3 5.7
AM740/Prime Radio 4.4 5.6 .4 1.5 .3 .7
Z103.5 4.3 4.1 4.1 3.3 4.3 3.0
Q107 6.4 6.9 5.2 5.6 13.5 14.4
Country 95.3 1.4 1.5 2.0 2.2 1.5 1.6
92.5 Jack-FM 3.1 4.1 3.9 5.5 6.1 7.3
The FAN590 2.1 2.0 .3 .4 4.2 4.8
97.3 EZ Rock 7.3 8.5 13.2 14.2 4.6 6.4
Jazz FM 91 1.9 1.8 1.4 1.4 2.0 1.8
Foxy 88.5 1.4 1.7 .4 .8 .8 .7
Mix 99.9 3.6 3.7 6.0 5.7 3.3 4.6
Other 11.1 11.7 10.7 10.9 12.9 14.7

Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2005

Station A12+ Survey 2 ’05 A12+ Sur.1 ’05 W25-54 Survey 2 ’05 W25-54 Sur.1 ’05 M25-54 Survey 2 ’05 M25-54 Sur.1 ’05
CBC Radio One 8.9 8.5 7.1 7.8 7.8 6.2
CBC Radio Two 5.8 5.6 3.1 3.5 3.5 3.4
The Beat 94.5 5.6 5.1 5.0 5.0 4.1 3.6
Rock 101 6.3 7.1 5.9 6.2 11.3 13.3
99.3 The Fox 5.1 4.7 2.5 2.5 6.9 7.0
CFUN 1.5 1.5 1.7 1.9 .8 .9
Mojo Radio .3 .7 - - .8 1.6
103.5 QM FM 9.5 9.2 18.6 13.9 7.6 6.7
Oldies 650 CISL 2.3 1.9 1.8 2.2 1.9 1.0
JR FM 6.0 6.4 7.3 7.0 5.4 5.1
Unforgettable 600 AM 4.0 4.3 .5 1.1 1.1 1.2
104.9 Clear-FM 3.0 3.0 4.2 4.1 2.5 3.5
96.9 Jack FM 8.4 10.0 13.4 15.2 12.6 14.5
CKNW 12.0 11.6 4.3 4.0 9.0 9.1
The Team 1040 1.4 1.4 .4 .2 3.3 3.9
News 1130 3.8 3.3 3.8 2.3 4.3 3.3
Z95.3 FM 4.8 5.9 6.3 10.6 5.6 5.0
Others 11.4 9.9 14.0 12.3 11.1 10.8

Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2005

Station A12+ Survey 2 ’05 A12+ Sur.1 ’05 W25-54 Survey 2 ’05 W25-54 Sur.1 ’05 M25-54 Survey 2 ’05 M25-54 Sur.1 ’05
CBF FM 95,1 Montreal 8.7 9.7 7.9 9.1 6.8 8.5
Espace Musique 100.7 Montreal 1.5 1.7 .8 1.2 1.1 1.6
CBC Radio Two 1.2 1.3 .3 .4 .4 .9
CBC Radio One 1.6 1.7 1.2 1.3 1.1 1.4
105.7 Rythme FM 10.7 9.9 16.7 17.9 8.9 7.5
Q92 6.1 6.1 9.8 10.3 5.4 5.0
98.5 FM 6.1 4.9 4.5 4.2 7.0 5.8
CHOM 97.7 FM 5.9 5.7 4.7 3.5 12.5 12.8
INFO 690 .9 1.3 .6 .4 1.1 1.2
940 News .7 .7 .5 .4 .7 .8
Rock Détente 107,3 Montré 8.4 8.6 12.1 12.3 5.2 5.8
CJAD 800 4.9 5.1 2.5 2.3 2.8 2.1
Mix 96 6.6 5.8 9.1 7.4 6.4 4.9
Ecoutez comme c’est beau 4.4 4.3 3.1 2.0 1.8 1.7
CKAC 730 5.4 6.1 1.2 1.7 3.7 4.1
The Team 990 .6 .7 - .1 1.5 2.0
Couleur Jazz 1.3 1.6 1.2 2.0 1.6 2.0
Energie 94.3 9.0 9.3 10.4 10.7 13.3 14.8
96.9 CKOI 8.5 7.9 7.6 8.4 11.5 10.2
Others 7.6 7.5 5.8 4.3 7.1 6.9