Analysis: Hot summer saw hot radio ratings race

David Bray is SVP of Hennessy & Bray Communications in Toronto.

Perhaps it is just the remnants of a long hot summer, but the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.

Toronto: EZRock climbed back to the top of the heap, posting a formidable 8.2% share of A12+ and a 13.8% share for F25-54. CHUM-FM fell back from 8.6% share in S2 to a 7.8% share of hours tuned for A12+. They held the #1 position for F25-54 with a 15.9% share. Q107 retained the #1 spot for males 25-54 despite a significant drop to a 10.8% share, down from a 13.5 in S2. 680News continued its strong showing with a 5.5% share of A12+.

David Bray is SVP of Hennessy & Bray Communications in Toronto.

Perhaps it is just the remnants of a long hot summer, but the race for ratings is as hot as ever as demonstrated by the new BBM released yesterday.

Toronto: EZRock climbed back to the top of the heap, posting a formidable 8.2% share of A12+ and a 13.8% share for F25-54. CHUM-FM fell back from 8.6% share in S2 to a 7.8% share of hours tuned for A12+. They held the #1 position for F25-54 with a 15.9% share. Q107 retained the #1 spot for males 25-54 despite a significant drop to a 10.8% share, down from a 13.5 in S2. 680News continued its strong showing with a 5.5% share of A12+.

Vancouver: CKNW remained #1 with a 12.1% share of A12+. Nice gains for the Beat94.5 with a 6.6% (A12+) share, up from 5.6% and for Rock101, delivering a 7.2% share (A12+) up from 6.3%. 103.5QM-FM retained the #1 F25-54 spot with a 15.5% share. #1 for M25-54 went to Rock101 with a 15.0% share.

Winnipeg: CJOB, bumping up its lead, remained well out in front with a 17.2% share of hours tuned for A12+. Power 97 leads the way for M25-54 with a 16.4% share of hours. tuned. The F25-54 race went to QX104-FM with an impressive 15.0% share.

Montreal: 105.7 Rythme FM delivered impressive gains, leading the way with 12.1% share of hours tuned (A12+) in addition to posting some nice gains with F25-54, delivering an imposing 19.7% share. Energie 94.3 took top spot with M25-54, posting a 16.7% share, up from13.3% last time out.

Calgary: 96.9 Jack-FM claimed the #1 share of hours tuned for A12+ with 13.7%, followed closely by Country 105 with 13.3%. Vibe 985 continued to trend up very nicely, delivering a 9.1 % share this time out. JACK-FM dominated F25-54 with a 21.7% share. M25-54 was a close race with JACK-FM at 16.6% share of hours tuned and CJAY92 at 16.4%.

In Edmonton, despite a bit of a drop, CISN-FM finished in top spot with a 10.6% share of hours tuned for A12+, followed by CHED at 10.4%. EZRock lead the way for F25-54 with a 17.3% share and 97.3K-Rock was top with M25-54, delivering an 18.8% share.

Ottawa-Hull: Majic100 leads the way with a 10.2% share of hours tuned (A12+). Nice gains for Hot 89.9, posting an 8.1% share (A12+). CHEZ106 took M25-54 with a market-leading 14.7% share of hours tuned. For F25-54, Majic100 was on top with a 17.1% share.

Feel free to forward questions and inquiries to David Bray at (416) 431-5792, Fax: (416) 431-0168 or hennessyandbray.com.

See summary charts below

A brief overview of share figures from the Survey Three 2005 BBM courtesy of David Bray.

Toronto
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ Sur. 2 ’05 W25-54 Survey 3 ’05 W25-54 Sur.2 ’05 M25-54 Survey 3 ’05 M25-54 Surv.2 ’05
CBC Radio Two 1.4 2.5 .4 1.3 .6 2.3
CBC Radio One 6.0 8.3 5.7 6.5 5.3 7.2
640 Toronto .9 .9 .3 .4 1.3 1.7
Classical 96.3 FM 4.7 4.6 2.6 1.9 1.9 2.5
102.1 The Edge 4.5 5.1 3.6 2.9 5.5 6.8
News Talk 1010 CFRB 6.2 6.9 2.5 3.3 3.3 3.3
680 News 5.5 4.9 4.5 4.8 7.5 6.4
Flow 93.5 3.4 3.0 2.5 2.8 2.7 2.2
98.1 CHFI-FM 6.4 6.5 8.5 10.0 4.4 4.8
1050 CHUM 2.2 1.2 2.6 1.5 3.1 .9
104.5 CHUM-FM 7.8 8.6 15.9 16.7 6.2 8.3
AM740/Prime Radio 4.8 4.4 1.4 .4 .6 .3
Z103.5 4.7 4.3 3.6 4.1 4.6 4.3
Q107 5.8 6.4 4.9 5.2 10.8 13.5
Country 95.3 1.4 1.4 2.1 2.0 1.2 1.5
92.5 Jack-FM 2.7 3.1 3.5 3.9 4.7 6.1
The FAN590 2.3 2.1 .3 .3 5.7 4.2
97.3 EZ Rock 8.2 7.3 13.8 13.2 7.5 4.6
Jazz FM 91 1.7 1.9 1.6 1.4 1.9 2.0
Foxy 88.5 1.4 1.4 .9 .4 .6 .8
Mix 99.9 3.8 3.6 6.6 6.0 3.2 3.3
Other 13.9 11.1 12.0 10.7 17.4 12.9

Vancouver
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ Sur.2 ’05 W25-54 Survey 3 ’05 W25-54 Sur.2 ’05 M25-54 Survey 3 ’05 M25-54 Sur.2 ’05
CBC Radio One 7.6 8.9 6.3 7.1 5.8 7.8
CBC Radio Two 5.5 5.8 4.1 3.1 6.1 3.5
The Beat 94.5 6.6 5.6 7.7 5.0 3.7 4.1
Rock 101 7.2 6.3 5.6 5.9 15.0 11.3
99.3 The Fox 4.5 5.1 2.6 2.5 5.7 6.9
CFUN 1.0 1.5 1.2 1.7 .4 .8
Mojo Radio .4 .3 .1 - 1.0 .8
103.5 QM FM 10.1 9.5 15.5 18.6 7.9 7.6
Oldies 650 CISL 2.3 2.3 2.1 1.8 2.0 1.9
JR FM 6.6 6.0 9.6 7.3 4.7 5.4
Unforgettable 600 AM 4.4 4.0 1.4 .5 1.1 1.1
104.9 Clear-FM 3.1 3.0 4.8 4.2 2.5 2.5
96.9 Jack FM 7.0 8.4 11.7 13.4 10.6 12.6
CKNW 12.1 12.0 4.5 4.3 6.8 9.0
The Team 1040 1.4 1.4 .1 .4 3.8 3.3
News 1130 4.5 3.8 4.5 3.8 4.9 4.3
Z95.3 FM 5.3 4.8 7.5 6.3 5.3 5.6
Others 10.4 11.4 10.8 14.0 12.7 11.1

Montreal
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ Sur.2 ’05 W25-54 Survey 3 ’05 W25-54 Sur.2 ’05 M25-54 Survey 3 ’05 M25-54 Sur.2 ’05
CBF FM 95,1 Montreal 6.9 8.7 5.1 7.9 6.2 6.8
Espace Musique 100.7 Montreal 1.8 1.5 1.3 .8 1.4 1.1
CBC Radio Two 1.2 1.2 .2 .3 .7 .4
CBC Radio One 1.5 1.6 1.0 1.2 1.1 1.1
105.7 Rythme FM 12.1 10.7 19.7 16.7 10.1 8.9
Q92 6.8 6.1 10.0 9.8 5.3 5.4
98.5 FM 4.5 6.1 4.5 4.5 5.3 7.0
CHOM 97.7 FM 6.2 5.9 5.0 4.7 12.8 12.5
INFO 690 1.1 .9 .5 .6 1.3 1.1
940 News .9 .7 .5 .5 .7 .7
Rock Détente 107,3 Montré 8.0 8.4 12.2 12.1 5.6 5.2
CJAD 800 4.5 4.9 1.9 2.5 2.6 2.8
Mix 96 6.3 6.6 7.9 9.1 6.1 6.4
Ecoutez comme c’est beau 3.7 4.4 2.4 3.1 1.7 1.8
CKAC 730 5.1 5.4 1.9 1.2 4.2 3.7
The Team 990 .5 .6 .1 - 1.0 1.5
Couleur Jazz 1.5 1.3 1.2 1.2 1.4 1.6
Energie 94.3 9.9 9.0 9.9 10.4 16.7 13.3
96.9 CKOI 8.2 8.5 7.2 7.6 9.9 11.5
Others 9.4 7.6 7.5 5.8 6.1 7.1

Winnipeg
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ S1 ’05 W25-54 Survey 3 ’05 W25-54 S1 ’05 M25-54 Survey 1 ’05 M25-54 S1 ’05
CBC Radio One 8.1 8.1 5.0 4.9 6.0 6.7
CBC Radio Two 2.8 3.4 1.5 2.0 3.1 3.2
Freq 107 1.6 1.0 .3 .5 3.2 1.2
QX 104FM 9.8 8.7 15.0 11.3 6.7 6.8
1290 CFRW 3.3 2.8 3.6 2.9 3.7 3.0
99.9 BOB FM 7.6 7.7 11.7 13.8 11.2 10.7
Q94 FM 4.6 7.4 8.2 14.4 3.3 5.8
The Breeze 100.7FM 3.2 2.3 2.1 2.7 1.2 1.5
92 CITY FM 6.3 6.2 5.4 4.6 13.7 13.4
Power 97 10.1 9.8 5.4 6.3 16.4 17.4
CJOB 68 17.2 16.3 7.6 7.4 10.2 12.0
Cool FM 2.2 2.8 2.0 2.5 2.8 2.3
Hot 103 7.8 8.9 10.4 11.0 4.7 4.5
102 Clear FM 4.6 3.8 9.6 7.1 3.2 2.2
Other 10.8 10.6 12.1 8.5 10.6 9.2

Calgary
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ S1 ’05 W25-54 Survey 3 ’05 W25-54 S1 ’05 M25-54 Survey 3 ’05 M25-54 S1 ’05
CBC Radio One 5.4 6.9 3.5 5.8 3.6 5.8
CBC Radio Two 2.9 4.2 2.2 2.9 1.4 2.4
The Fan 960 2.4 2.0 .5 .2 6.0 4.4
66 CFR 2.3 2.1 1.2 1.9 2.4 1.6
Q107 6.0 5.9 3.7 5.2 10.0 8.8
Lite96 CHFM 7.3 9.1 12.7 16.1 6.1 5.4
QR77 9.8 8.9 4.9 5.3 8.0 6.7
Vibe 985 9.1 7.6 10.1 6.5 5.5 4.6
The Breeze 103.1 2.1 2.5 3.1 2.8 1.2 2.4
CJ 92 11.9 12.9 7.7 10.2 16.4 19.2
Shine FM 88.9 1.1 1.4 1.3 2.9 1.6 .9
96.9 Jack FM 13.7 13.1 21.7 17.8 16.6 16.6
AM1060 CKMX 2.7 1.9 1.1 .7 .6 .2
Country 105 13.3 12.2 15.4 13.7 9.2 10.0
Others 10.0 9.2 11.1 8.1 11.4 11.1

Edmonton
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ S1 ’05 W25-54 Survey 3 ’05 W25-54 S1 ’05 M25-54 Survey 3 ’05 M25-54 S1 ’05
CBC Radio One 4.2 5.6 3.6 3.5 2.3 3.9
CBC Radio Two 2.7 2.2 1.0 1.7 1.8 1.8
The Bear 7.8 8.2 3.7 5.8 13.8 12.4
790 CFCW 6.6 7.1 2.3 3.2 1.0 3.5
EZ Rock 104.9 8.7 9.7 17.3 18.5 4.4 7.1
Team 1260 1.9 1.6 .2 .6 4.8 3.8
The Bounce 4.8 3.2 5.2 3.3 3.2 2.8
Sonic FM 5.7   1.9   5.0  
630 CHED 10.4 13.8 4.5 6.8 10.4 8.2
Cool 880 3.7 4.5 4.9 3.3 1.6 3.3
97.3 K-Rock 9.0 8.9 5.1 6.6 18.8 18.4
CISN Country 103.9 & 104 10.6 11.3 13.9 15.7 8.4 11.6
92.5 Joe-FM 7.0 8.0 12.6 13.6 9.0 11.2
The New 96-X 5.5 7.3 8.9 8.5 1.3 4.5
The CKUA Radio Network 3.4 3.1 4.3 2.8 5.0 2.4
Others 8.2 5.5 10.5 6.1 9.2 5.3

Ottawa-Gatineau
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S3 2005

Station A12+ Survey 3 ’05 A12+ S1 ’05 W25-54 Survey 3 ’05 W25-54 S1 ’05 M25-54 Survey 3 ’05 M25-54 S1 ’05
CBC Radio One 9.6 10.5 7.8 8.5 8.0 7.7
CBOF-FM 90,7 Ottawa-Gatineau 2.9 3.3 1.9 3.4 2.6 3.2
CBC Radio Two 3.6 4.6 1.4 1.0 1.6 1.7
Espace Musique 102,5 1.1 1.1 1.0 .8 1.1 1.0
Sports Radio 1200, the Team 1.9 2.3 .2 .7 4.4 6.0
580 CFRA 8.7 7.3 3.1 3.4 5.7 7.8
CHEZ 106 7.7 6.4 7.0 4.2 14.7 13.2
Couleur FM97.1 3.4 2.9 2.1 2.5 1.7 1.7
Hot 89.9 9.1 7.0 8.9 5.7 7.4 3.3
Rock Détente 94,9 Gatinea 7.7 7.9 13.4 11.9 6.2 5.6
KISS-FM 4.1 3.2 7.2 5.3 4.1 2.9
Oldies 1310 2.1 3.3 1.3 1.7 1.2 1.9
Majic 100 10.2 10.3 17.1 16.8 7.6 7.4
CJRC 11-50 3.1 3.2 1.6 1.9 2.4 2.2
Y101 3.9 4.4 3.9 6.1 3.3 2.7
93.9 BOB-FM 3.8 5.4 6.0 8.9 5.7 8.2
106.9 FM the Bear 6.2 5.9 5.0 4.9 7.9 9.0
Energie 104,1 5.2 5.9 6.1 7.2 7.1 9.4
Others 5.8 4.9 5.0 5.2 7.3 5.2