Coors rolls out branded taxis

December 15, 2005 by

Molson Canada is doing its part this holiday season reminding consumers to use cabs after a night of drinking. Molson Canada’s Coors Light brand is wrapping 10 Co-op cabs (via OOH agency TaxiArt) in Toronto as part of a two-month brand awareness campaign. Creative was done by Toronto-based ad house FCB and Mediaedge:cia did the buy.

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