PPM panel increases to 800 HH in Quebec » Media in Canada

PPM panel increases to 800 HH in Quebec

BBM is beefing up its Portable People Meter panel in Francophone Quebec to 800 households. The expansion will be completed during the 2005-06 broadcast year. The Francophone service launched in 2001 with 365 households and was expanded to 530 households in 2004 when BBM switched to the PPM technology. Twenty-three of the province's major broadcasters support BBM's service.

BBM is beefing up its Portable People Meter panel in Francophone Quebec to 800 households. The expansion will be completed during the 2005-06 broadcast year. The Francophone service launched in 2001 with 365 households and was expanded to 530 households in 2004 when BBM switched to the PPM technology. Twenty-three of the province’s major broadcasters support BBM’s service.