OOH company blows up a billboard for Re/Max

Mississauga, ON-based OOH production company Off the Wall 3D has created an internally-lit hot air balloon billboard for Re/Max, located in downtown Toronto. 'Cost is the innovation here,' says account manager Chiara Iusso-Reid. 'We use nylon and air to create the billboard and it's one-tenth the cost of fiberglass.' She says that a 30-foot, internally-lit beer bottle made with fiberglass would cost $75,000 to produce. Make it with nylon and air and production costs drop to approximately $6,000. Average production costs run approximately $1900, with illumination costing an extra $400. The deal with Re/Max was done direct.
http://www.offthewall3d.com

Mississauga, ON-based OOH production company Off the Wall 3D has created an internally-lit hot air balloon billboard for Re/Max, located in downtown Toronto. ‘Cost is the innovation here,’ says account manager Chiara Iusso-Reid. ‘We use nylon and air to create the billboard and it’s one-tenth the cost of fiberglass.’ She says that a 30-foot, internally-lit beer bottle made with fiberglass would cost $75,000 to produce. Make it with nylon and air and production costs drop to approximately $6,000. Average production costs run approximately $1900, with illumination costing an extra $400. The deal with Re/Max was done direct.

http://www.offthewall3d.com