Pizza Pizza gets cheesy with Valentine’s Day-themed promos

Pizza Pizza's getting cheesy just in time for Valentine's Day. This week saw the launch of the pizza chain's 'Cheesiest Lines' contest. Participants are invited to text in their cheesiest line to a short code to enter the national contest. Pat Finelli, VP of marketing says text submissions will be posted on the Pizza Pizza site so that participants can compare their cheesy lines with others. The cheesiest line scoops a two-night stay at the Niagara Falls Sheraton or a chance to win one of ten Italian Style deep-dish pizzas. Finelli says the text message component targets a younger demo, such as teens that are big into SMS. Toronto-based Impact Mobile is supporting the back-end.

To raise awareness of their high-end signature pizza line, while hoping to nab the upscale consumer, Pizza Pizza also launched a national promo last week, giving away three diamond rings and a trip for two to Paris. The Valentine's Day promo is also the first time the chain is using gift cards as part of a CRM effort. Finelli says: 'Some pizza promo deals come with a Valentine's card. Inside it, is a gift card preloaded with $2. We draw folks to the website to register their gift card, and enter their info and this automatically enters them into the draw for the prizes.' The chain is hoping to sell more than 75,000 pizzas throughout the campaign. Pizza Pizza's Valentine's Day contest runs through until February 19. The deals were done direct.

Pizza Pizza’s getting cheesy just in time for Valentine’s Day. This week saw the launch of the pizza chain’s ‘Cheesiest Lines’ contest. Participants are invited to text in their cheesiest line to a short code to enter the national contest. Pat Finelli, VP of marketing says text submissions will be posted on the Pizza Pizza site so that participants can compare their cheesy lines with others. The cheesiest line scoops a two-night stay at the Niagara Falls Sheraton or a chance to win one of ten Italian Style deep-dish pizzas. Finelli says the text message component targets a younger demo, such as teens that are big into SMS. Toronto-based Impact Mobile is supporting the back-end.

To raise awareness of their high-end signature pizza line, while hoping to nab the upscale consumer, Pizza Pizza also launched a national promo last week, giving away three diamond rings and a trip for two to Paris. The Valentine’s Day promo is also the first time the chain is using gift cards as part of a CRM effort. Finelli says: ‘Some pizza promo deals come with a Valentine’s card. Inside it, is a gift card preloaded with $2. We draw folks to the website to register their gift card, and enter their info and this automatically enters them into the draw for the prizes.’ The chain is hoping to sell more than 75,000 pizzas throughout the campaign. Pizza Pizza’s Valentine’s Day contest runs through until February 19. The deals were done direct.