BBM Media Snapshot: Canadians and RSP loans » Media in Canada

BBM Media Snapshot: Canadians and RSP loans

* 600,000 Canadians (2%) acquired an RSP loan within the past two years.
* 60% are between 25 and 44 years old.
* Quebec has the largest incidence of those taking out RSP loans (one and a half times the national average of 2%).
* Their average personal yearly income is $50,700; higher than the overall national average of $39,500.
* Compared to the national averages, they are two times more likely to have investments in mutual funds.
* Those who take out RSP loans are two times more likely to hold an American Express card, four and a half times more likely to have a travel and entertainment loyalty rewards on a credit card, and four times more likely to have a gas service station card.
* 69% of those with RSP loans did not contribute the maximum to their RSP in their last tax return.
* Compared to the national averages, they are two times more likely to have mortgage insurance.
* By yesterday exposure, TV (82%), radio (81%) and the Internet (62%) are the top media for reaching Canadians taking out RSP loans.
* Their top three favourite radio formats are: news/talk (35%), adult contemporary (18%), and mainstream top 40/CHR (13%).
Source: BBM RTS Canada Fall '04 / Spring '05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.

* 600,000 Canadians (2%) acquired an RSP loan within the past two years.

* 60% are between 25 and 44 years old.

* Quebec has the largest incidence of those taking out RSP loans (one and a half times the national average of 2%).

* Their average personal yearly income is $50,700; higher than the overall national average of $39,500.

* Compared to the national averages, they are two times more likely to have investments in mutual funds.

* Those who take out RSP loans are two times more likely to hold an American Express card, four and a half times more likely to have a travel and entertainment loyalty rewards on a credit card, and four times more likely to have a gas service station card.

* 69% of those with RSP loans did not contribute the maximum to their RSP in their last tax return.

* Compared to the national averages, they are two times more likely to have mortgage insurance.

* By yesterday exposure, TV (82%), radio (81%) and the Internet (62%) are the top media for reaching Canadians taking out RSP loans.

* Their top three favourite radio formats are: news/talk (35%), adult contemporary (18%), and mainstream top 40/CHR (13%).

Source: BBM RTS Canada Fall ’04 / Spring ’05

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.