Food category tops for Desperate Housewives viewers – Eloda analysis for March 24-30, 2006

In addition to its regular ad analysis, Montreal-based Eloda conducted a city versus city comparison of ads running during an ep of Desperate Housewives. In a market-to-market comparison (Toronto versus Montreal) of the show that aired Sunday, March 26 at 9 p.m., food ranked as the top advertising category at 21% in Toronto and 18% in Montreal. The French must love shopping as much as food as the retail category there also tied for top spot during the broadcast at 18%. Second and third in Toronto were automotive and financial services/insurance, both at 14% apiece. Meanwhile Montreal also saw the financial category at number two with 14%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

In addition to its regular ad analysis, Montreal-based Eloda conducted a city versus city comparison of ads running during an ep of Desperate Housewives. In a market-to-market comparison (Toronto versus Montreal) of the show that aired Sunday, March 26 at 9 p.m., food ranked as the top advertising category at 21% in Toronto and 18% in Montreal. The French must love shopping as much as food as the retail category there also tied for top spot during the broadcast at 18%. Second and third in Toronto were automotive and financial services/insurance, both at 14% apiece. Meanwhile Montreal also saw the financial category at number two with 14%. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Percentage of ads per category for Desperate Housewives, English market (Montreal) versus English market (Toronto)

  Desperate Housewives
Sunday March 26, 2006
9pm – 10pm
CTV Toronto
% Desperate Housewives
Sunday March 26, 2006
9pm – 10pm
CTV Montreal
%
1 Food 21% Food 18%
2 Automotive 14% Retail 18%
3 Financial Services & Insurance 14% Financial Services & Insurance 14%
4 Cosmetics & Toiletries 7% Automotive 10%
5 Lotteries 7% Cosmetics & Toiletries 7%
6 Media : Television 7% Hair Products 7%
7 Public Service 7% Alcohol & Related Beverages 4%

Top three categories with the most new TV advertisers on the Canadian English market for period of March 24 to March 30, 2006 versus French market

Top five advertisers with the largest variety of TV ads on the Canadian English market for the period of March 24 to March 30, 2006 versus the same time period last year.

  2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 CanWest Global Communications Kraft
4 Alliance Atlantis Vivafilm Sony Pictures
5 L’Oreal Consumer Products Bell Globemedia

Categories with the largest variety of TV commercials on the Canadian English market for the period of March 24 to March 30, 2006