SBC Media to release new print properties aimed at women, youth

Toronto-based SBC Media Group has announced the upcoming release of new action sports lifestyle print properties targeted to women and youth. A glossy annual entitled SBC Ski & Snowboard Resort Guide is slated for launch in October 2006 and according to SBC group publisher Steve Jarrett, the company is projecting a 60,000 copy distribution via newsstands across Canada in addition to Snowboard Canada and SBC Skier's retail network. The annual will target 25-55s. Also on offer from SBC is the introduction of a women's title in Snowboard Canada Women's. Jarrett says SBC decided to go with a annual women's mag because 'readership [of Snowboard Canada] among women increased by 12% between 2003 and 2004. [And] according to the Canadian Ski Council, participation in snowboarding is now at 46%.' The mag, which will focus on snowboarding from a women's perspective, has a projected distribution of up to 70,000. The decision to go annual, says Jarrett, is to extend the title's newsstand shelf life. Snowboard Canada Women's will target 16-29s.

Much awaited in Canada will be the launch of a new surf title. The yet-to-be-named mag will launch in spring 2007 as a bi-annual, featuring paid newsstand and specialty surf, skateboard, wakeboard, snowboard and ski shop distribution. Jarrett says the company has received 'enthusiastic response from surf lifestyle leaders [such as] Billabong, Oakley and Reef. [Its] editorial mandate is authentic, credible coverage of the growing Canadian surf scene from Vancouver to Nova Scotia and the Great Lakes.' The surf mag will go after the 16-39 set, skewing male. All SBC titles will carry a full-page ad rate of $5450. And perhaps closer to launch, the company's music fest Wakestock comes back to Toronto's Centre Island in mid-August. Jarrett says sponsorship and sampling opportunities are still available. Last year, Wakestock boasted 32,000 participants over four days.

Toronto-based SBC Media Group has announced the upcoming release of new action sports lifestyle print properties targeted to women and youth. A glossy annual entitled SBC Ski & Snowboard Resort Guide is slated for launch in October 2006 and according to SBC group publisher Steve Jarrett, the company is projecting a 60,000 copy distribution via newsstands across Canada in addition to Snowboard Canada and SBC Skier‘s retail network. The annual will target 25-55s. Also on offer from SBC is the introduction of a women’s title in Snowboard Canada Women’s. Jarrett says SBC decided to go with a annual women’s mag because ‘readership [of Snowboard Canada] among women increased by 12% between 2003 and 2004. [And] according to the Canadian Ski Council, participation in snowboarding is now at 46%.’ The mag, which will focus on snowboarding from a women’s perspective, has a projected distribution of up to 70,000. The decision to go annual, says Jarrett, is to extend the title’s newsstand shelf life. Snowboard Canada Women’s will target 16-29s.

Much awaited in Canada will be the launch of a new surf title. The yet-to-be-named mag will launch in spring 2007 as a bi-annual, featuring paid newsstand and specialty surf, skateboard, wakeboard, snowboard and ski shop distribution. Jarrett says the company has received ‘enthusiastic response from surf lifestyle leaders [such as] Billabong, Oakley and Reef. [Its] editorial mandate is authentic, credible coverage of the growing Canadian surf scene from Vancouver to Nova Scotia and the Great Lakes.’ The surf mag will go after the 16-39 set, skewing male. All SBC titles will carry a full-page ad rate of $5450. And perhaps closer to launch, the company’s music fest Wakestock comes back to Toronto’s Centre Island in mid-August. Jarrett says sponsorship and sampling opportunities are still available. Last year, Wakestock boasted 32,000 participants over four days.