Entertainment and retail categories battle for gold – Eloda analysis for April 7-12, 2006 » Media in Canada

Entertainment and retail categories battle for gold – Eloda analysis for April 7-12, 2006

Entertainment and retail categories are in the midst of a spring push. The former stole 16% of the TV ad variety pie for the week of April 7-12, while retail grabbed 17%. And in a comparison of most new TV ads between the French and English markets last week, categories public service and entertainment each tallied at 24%, while in French Canada, entertainment and automotive tied at 14% apiece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

Entertainment and retail categories are in the midst of a spring push. The former stole 16% of the TV ad variety pie for the week of April 7-12, while retail grabbed 17%. And in a comparison of most new TV ads between the French and English markets last week, categories public service and entertainment each tallied at 24%, while in French Canada, entertainment and automotive tied at 14% apiece. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for period of April 7 to April 12, 2006 versus the French market for the same period.

Categories with the largest variety of TV commercials on the Canadian English market for the period of April 7 to April 12, 2006

Categories with the largest variety of TV commercials on the Canadian English market for the period of April 7 to April 12, 2006

  2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 L’Oreal Consumer Products Alliance Atlantis Vivafilm
4 Kraft Kraft
5 CanWest Global Communications Walt Disney Pictures
6 The Brick Ford
7 Nestle Unilever
8 Toyota McCain
9 Nissan L’Oreal Consumer Products
10 Daimler Chrysler Sony Pictures