A 135-foot sugar maple boasts a sign of spring in Montreal

Astral Media Outdoor's highest billboard, a 135-feet high ad face facing Highway 15's northbound traffic in Montreal, is boasting a sign of spring. The billboard, which touts the exit for shopping mall Carrefour Angrignon, depicts a sugar maple, and the creative was extended beyond the ad face to include the pole. The pillar is wrapped to look like the bark of the tree, while a sap bucket stands at the ready below. Julie Godin, marketing coordinator for Astral says the clients are thrilled with the unusual execution. Beauchemin Communication Marketing did the creative. The billboard is seen by at least 50,000 per day.

Astral Media Outdoor’s highest billboard, a 135-feet high ad face facing Highway 15′s northbound traffic in Montreal, is boasting a sign of spring. The billboard, which touts the exit for shopping mall Carrefour Angrignon, depicts a sugar maple, and the creative was extended beyond the ad face to include the pole. The pillar is wrapped to look like the bark of the tree, while a sap bucket stands at the ready below. Julie Godin, marketing coordinator for Astral says the clients are thrilled with the unusual execution. Beauchemin Communication Marketing did the creative. The billboard is seen by at least 50,000 per day.