BBCK takes its basement on the road

Teen-skewing net BBCK has taken its recreated 70's-look basement on the road. The 24-stop BBCK Basement Tour made its debut in both Toronto and Vancouver last weekend. The campaign has also brought in retail chain HMV as partner in the 'Kause a Rukus' contest, which gives away a party trip to London and Paris. Five HMV superstores will also play host to the BBCK video kiosk, a screen that will loop BBCK programming. The net targets teens 15-17. Youthography masterminded the media buys, with creative done in-house.

Teen-skewing net BBCK has taken its recreated 70′s-look basement on the road. The 24-stop BBCK Basement Tour made its debut in both Toronto and Vancouver last weekend. The campaign has also brought in retail chain HMV as partner in the ‘Kause a Rukus’ contest, which gives away a party trip to London and Paris. Five HMV superstores will also play host to the BBCK video kiosk, a screen that will loop BBCK programming. The net targets teens 15-17. Youthography masterminded the media buys, with creative done in-house.