Entertainment and retail equal in English Canada – Eloda ad analysis for May 5-11, 2006 » Media in Canada

Entertainment and retail equal in English Canada – Eloda ad analysis for May 5-11, 2006

Entertainment and retail both boast silver in the categories with the largest variety of TV ads on the English market for May 5-11. Both categories have nabbed 16% of the pie with the largest taker going to the 'other' catch-all category. And in the race for the brand with the largest variety of TV ads, in a year-over-year comparison, it's no surprise that the names at the top are P&G and GM, respectively. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

Entertainment and retail both boast silver in the categories with the largest variety of TV ads on the English market for May 5-11. Both categories have nabbed 16% of the pie with the largest taker going to the ‘other’ catch-all category. And in the race for the brand with the largest variety of TV ads, in a year-over-year comparison, it’s no surprise that the names at the top are P&G and GM, respectively. Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for period of May 05 to May 11, 2006 versus the French market for the same period

Categories with the largest variety of TV commercials on the Canadian English market for the period of May 05 to May 11, 2006

Top ten advertisers with the largest variety of TV ads on the Canadian English market for the period of May 05 to May 11, 2006 versus the same time period last year

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Kraft Kraft
4 Nissan L’Oreal Consumer Products
5 Daimler Chrysler The Brick
6 CanWest Global Communications Reckitt Benckiser
7 Universal Pictures Unilever
8 Toyota McCain
9 L’Oreal Consumer Products Sony Pictures
10 Reckitt Benckiser Bell Globemedia