Viacom changes to CBS; 24/7 Canada rebrands as 24/7 Real Media

May 16, 2006 by
 

Viacom Outdoor Canada has changed to CBS Outdoor Canada. The company is a division of CBS Corporation. The change in company name will not affect its day-to-day operations.

And in a bid to align itself with its parent company, digital marketing shop 24/7 Canada has adopted its parent company’s name, 24/7 Real Media. Canadian operations will remain unchanged. Seven-year veteran Peter Rehdner has been named GM at the Toronto-based company.

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