CTV debuts mobile video news, multi-channel broadband, seven new shows for fall

CTV typically unveils with a bang and yesterday was no exception. The net announced the launch yesterday of a multi-channel broadband service featuring full-length programs on ctv.ca, a slew of new acquisitions and a video mobile news service.

CTV typically unveils with a bang and yesterday was no exception. The net announced the launch yesterday of a multi-channel broadband service featuring full-length programs on ctv.ca, a slew of new acquisitions and a video mobile news service.

The ad-supported CTV Broadband network is comprised of four channels: CTV Shows, CTV News and Documentaries, etalk on Broadband and Discover Channel. Full-length episodes of the net’s properties including Corner Gas, CTV National with Lloyd Robertson and Daily Planet are available free on-demand. Over the coming weeks, the broadband channel will make more shows available as a VOD download.

Also, as part of its multiplatform strategy, the net has teamed with Bell Canada to deliver made-for-mobile video news. Bell Mobility users will have access to business-only, three-minute-long news reports on their video-ready handsets.

CTV also flexed its buying power yesterday, unveiling its fall 2006 primetime schedule. Four new dramas and three new comedies will be added to its fall roster of returning faves including Grey’s Anatomy, CSI and The Amazing Race, among others.

Sunday nights at 10 p.m. will be owned by the new drama, Studio 60 on the Sunset Strip starring Matthew Perry and Amanda Peet.

Monday nights will see The Class, a half-hour comedy about friends (fromFriends creator David Crane) who were once in the same grade school class, reside in the 8:30 slot. Then, at 9 p.m., it’s Smith starring Ray Liotta in a crime drama.

The net’s new properties were nowhere to be found on Tuesday nights. Instead, returning faves rule the night including Dancing with the Stars and Degrassi: The Next Generation sharing the 8 p.m. slot, Criminal Minds at 9 p.m. and Law and Order: SVU at 10. On Wednesday however, a new legal drama from Jerry Bruckheimer entitled Justice will air at 9 p.m., sandwiched by Dancing with the Stars results episodes (at 8) and CSI: New York at 10.

Heavyweights The O.C., Grey’s Anatomy (in its new slot), CSI and ER comprise appointment TV Thursdays, taking up the slots from 7 p.m. until 11 p.m. Fridays are made up of more returning shows such as Ghost Whisperer at 8, Close to Home at 9 and Law and Order at 10.

The rest of CTV’s new pickups are clustered on Saturday night, including the half-hour comedy, Let’s Rob… at 9 p.m., about bumbling, wannabe thieves. Mick Jagger even stars in a cameo role. At 9:30, it’s the Tina Fey-helmed workplace comedy, 30 Rock. Finally, at 10 p.m., The Nine, a new drama from the folks behind Without a Trace, takes its place in the programming grid.