Less driving, more entertainment this year – Eloda ad analysis for May 26-June 1, 2006

Entertainment, at 36%, is the category that tops the English market for May 26-June 1, 2006. Meanwhile during the same time period last year, it was automotive - at 25%. Backlash from the steep price of gas, perhaps? Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA's online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
http://www.eloda.com

Entertainment, at 36%, is the category that tops the English market for May 26-June 1, 2006. Meanwhile during the same time period last year, it was automotive – at 25%. Backlash from the steep price of gas, perhaps? Check out others topping the charts, and which brands had the most new spots. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

http://www.eloda.com

Top three categories with the most new TV advertisers on the Canadian English market for May 26 to June 1, 2006 versus the same time period one year ago

Top Categories Chart

Categories with the largest variety of TV commercials on the Canadian English market for the period of May 26-June 1,2006

Top Categories Chart

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for May 26 to June 1, 2006 versus the same time period one year ago

2005 2006
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 The Brick Kraft
4 L’Oreal Consumer Products L’Oreal Consumer Products
5 Universal Pictures Government of Ontario
6 Sony Pictures Universal Pictures
7 CanWest Global Communications The Brick
8 Kraft Unilever
9 Daimler Chrysler Wyeth-Ayerst Canada
10 Nissan Effem Foods