P&G reclaims first place – Eloda ad analysis for June 30-July 6, 2006

July 11, 2006 by

After a week at the top, Unilever slipped to number five while Procter & Gamble took back the top spot. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.

Top 10 advertisers with the largest variety of TV ads on the Canadian English market for the period of June 30 to July 6, 2006 versus the same time period last year.

	2005	2006
1	Procter & Gamble	Procter & Gamble
2	General Motors	The Brick
3	Twentieth Century Fox	Government of Canada
4	Kraft	Sony Pictures
5	Wendy’s	Unilever
6	L’Oreal Consumer Products	PepsiCo
7	The Brick	L’Oreal Consumer Products
8	Nestle	McCain
9	Rogers Communications	General Motors
10	Gillette	General Mills

Top 3 categories with the most new TV advertisers on the Canadian English market for period of June 30 to July 6, 2006 versus the French market for the same period.

Top Categories Chart