Race for radio ratings still heated – BBM July 17, 2006

by David Bray

David Bray is SVP of Toronto-based Hennessy & Bray Communications.

As summer sets in, the race for ratings shows no signs of cooling down, as demonstrated by BBM's latest ratings.

Toronto: CHUM-FM reclaimed the #1 position with an 8.8% share Adults 12+, up from a 7.9% share. CHUM-FM also now leads with females 25-54 delivering a 16.1% share. In a tight race CHFI-FM is in the #2 position with 8.6% share of hours tuned for A12+. CHFI is also #2 with F25-54 at 11.2% (down from 15.7% share last book). Q107 had a strong showing and is now #3 overall with a 7.0% share A12+ and they further cement the #1 spot with males 25-54, increasing to a 14.7% share. The Edge remained #1 with M18-34 posting a 16.7% share.

Vancouver: CKNW held onto their lead, remaining #1 with a 10.3% share of hours tuned A12+ (down from 14.7% last time out). 103.5 QM-FM retained the #1 F25-54 position with a 14.3% share (a slight decrease from 14.8%). #1 for M25-54 now goes to Rock101 at 15.1%, an increase from 12.2%. 96.9 JACK-FM follows with a 12.2% share M25-54. The FOX stays on top of M18-34, delivering an impressive 19.6% share of hours tuned. The Beat posts strong gains M18-34 with a 16.1% for that demo (up from 8.1%).

Winnipeg: CJOB retained its lead with a 15.8% share of hours tuned for A12+. Hot 103 gained the #2 spot with a 10.6% share. 92CITI-FM strengthened its #1 spot with M25-54, posting an 18.0% share (up from 15.8%). The F25-54 race is led by Q94 with a 13.0 % share (up from 12.5%) followed by Hot 103 with a 12.1% share and then QX 104.1 FM with 11.1% share hours tuned.

Montreal: 105,7 Rythme FM leads the way with a 11.0% (down from 12.1%) share of hours tuned A12+, in addition to remaining #1 with F25-54 delivering an imposing 19.0% share (up from 18.0%). Energie 94.3 takes top spot with M25-54, posting a 13.7% share of hours tuned (down from 14.1%).

Calgary: Country 105 remained on top of A12+ with a 13.2% share of hours tuned (up from 12.5%). 96.9 JACK-FM maintained #2 (A12+) and won the #1 spot for F25-54 with a 19.1% share. CJAY92 led the way once again for M25-54 with a 15.9% share.

Edmonton: CHED leads the way with a 13.2% share of A12+ (increase from 11.7% last time out). 92.5 Joe FM is now leading F25-54 with a 16.6% share (up from 13.7%), CISN is #2 with a 14.1% share (down from 17.5%). The Bear is #1 with M25-54 delivering a 13.3% share, and 97.3 K-Rock is #2 M25-54 with a 12.3% share.

Ottawa-Gatineau: CBC Radio One takes over the #1 position with a 10.4% share of hours tuned for A12+ (up from 9.0%). CHEZ106 leads the way with M25-54, delivering 12.6% share of hours tuned (up from 11.9%). For F25-54, Majic 100 is on top with a 15.4% share (up from 14.7%), HOT 89.9 takes over the #2 spot F25-54 increasing to a 11.0% share (up from 7.4).
David Bray is SVP of Toronto-based Hennessy & Bray Communications.

See summary charts below
A brief overview of share figures from the Survey Two 2006 BBM courtesy of David Bray…

Toronto
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio Two 2.6 2.5 1.4 1.4 1.2 1.1
CBC Radio One 6.0 6.7 5.7 5.5 4.9 5.6
AM 640 Toronto 1.4 1.6 .3 .5 2.9 3.2
Classical 96.3 FM 4.4 5.4 2.1 2.3 1.4 3.2
102.1 The Edge 4.8 4.5 4.2 2.4 5.8 6.3
News Talk 1010 CFRB 6.6 7.1 3.1 3.8 3.7 4.2
680 News 5.4 5.8 4.3 4.7 7.1 7.1
Flow 93.5 2.6 2.6 2.4 2.1 2.0 2.3
98.1 CHFI-FM 8.6 9.0 11.2 15.7 5.7 5.6
1050 CHUM .9 1.0 .8 1.0 .6 1.0
104.5 CHUM-FM 8.8 7.9 16.1 14.4 7.3 7.7
AM 740 Prime Time Radio 3.8 4.5 .5 .3 .5 .5
Z103.5 4.6 4.9 4.2 4.3 4.0 5.2
Q107 7.0 6.3 5.8 5.5 14.7 12.7
Country 95.3 1.4 1.5 1.6 1.9 1.8 1.2
92.5 Jack-FM 2.8 2.4 3.5 3.3 5.4 4.2
The FAN 590 2.6 2.1 .5 .3 5.6 4.8
97.3 EZ Rock 6.9 6.6 11.0 11.6 5.5 5.3
Jazz FM 91 1.5 1.9 1.2 1.6 1.4 2.1
Foxy 88.5 1.1 1.2 .4 .6 .3 .2
Mix 99.9 3.7 3.4 6.6 5.5 3.7 4.2
Other 11.9 10.5 12.5 10.6 14.3 11.6

Vancouver
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio One 8.3 8.4 5.8 6.3 5.7 6.2
CBC Radio Two 5.9 6.1 4.6 5.7 3.9 3.7
The Beat 94.5 7.3 5.2 7.8 5.0 5.1 2.8
Rock 101 7.4 6.3 6.1 4.7 15.1 12.2
99.3 The Fox 4.7 4.8 2.4 3.7 7.2 6.4
CFUN 1410 AM 1.5 1.6 2.1 3.1 .8 .9
Mojo Radio .7 .9 .1 .2 1.6 1.6
103.5 QM FM 9.6 9.4 14.3 14.8 8.3 7.8
Oldies 650 CISL 1.8 1.6 1.8 1.0 1.0 1.7
JR FM 6.1 5.9 6.6 8.1 4.0 5.0
Unforgettable 600 AM 3.6 3.9 1.4 .9 1.1 1.0
104.9 Clear-FM 3.0 2.4 3.2 3.6 2.3 2.2
96.9 Jack FM 7.6 8.3 11.7 12.3 12.2 13.3
CKNW 10.3 14.7 4.2 5.3 6.4 10.8
The Team 1040 1.6 1.4 .1 .1 4.0 3.4
News 1130 4.0 3.7 3.3 3.3 3.8 4.3
Z95.3 FM 6.3 4.5 11.2 8.2 5.0 3.5
Others 10.4 11.1 13.1 13.8 12.4 13.2

Montreal
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBF FM 95,1 Montreal 9.8 8.6 8.8 8.3 8.9 8.0
Espace Musique 100.7 Montreal 1.9 1.7 1.6 2.0 1.0 1.8
CBC Radio Two 1.0 1.3 .3 .4 .4 .2
CBC Radio One 1.5 1.7 1.0 1.0 .8 1.0
Radio Boomer .6 .6 .2 - .1 -
105.7 Rythme FM 11.0 12.1 19.0 18.0 8.9 9.7
Q92 6.0 6.5 8.9 10.2 5.8 5.5
98.5 FM 6.6 7.0 4.5 5.2 8.8 8.5
CHOM 97.7 FM 6.0 5.8 4.7 4.4 12.2 12.7
INFO 690 .8 1.1 .5 .4 .9 1.5
940 Montreal .7 .9 .6 .3 .7 .9
CISM 89,3 FM La Marge .3 .4 .2 .3 .4 .7
Rock Détente 107,3 Montré 7.4 7.7 10.2 11.4 4.4 5.7
CJAD 800 4.3 5.0 2.0 2.1 2.1 2.4
Mix 96 6.5 6.2 9.0 8.4 6.6 6.0
Radio Classique Montréal 4.5 4.1 2.0 1.9 2.4 1.3
CKAC 730 4.4 5.9 .9 1.5 4.0 4.4
105.1 Mike-FM .2 .2 .2 .1 .2 .3
The Team 990 .5 .6 .1 .1 1.1 1.5
Couleur Jazz 1.7 1.6 1.8 2.1 1.7 1.6
Energie 94.3 8.3 8.6 8.9 9.9 13.7 14.1
96.9 CKOI 7.8 6.2 8.8 6.5 8.2 6.9
Others 8.1 6.2 5.7 5.5 7.0 5.4

% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio One 8.0 9.3 5.4 7.4 5.9 7.8
CBC Radio Two 2.7 3.1 .8 1.6 1.2 1.4
Freq 107 1.8 1.3 .7 .6 .8 1.8
QX 104.1 FM 9.6 10.1 11.1 12.6 6.5 8.5
1290 CFRW 3.3 2.8 3.3 1.6 2.6 2.8
99.9 BOB FM 7.0 8.3 9.6 12.5 11.8 10.0
Q94 FM 5.7 5.7 13.0 12.5 4.1 5.6
92 CITI FM 9.6 6.8 8.9 5.4 18.0 15.8
Power 97 7.6 7.5 5.3 5.4 13.0 12.7
CJOB 68 15.8 16.2 6.8 7.0 11.3 10.3
99.1 Cool FM 2.6 2.5 2.2 2.1 2.4 3.1
Cafe 100.7FM .7 1.5 1.1 1.7 .4 1.0
Hot 103 10.6 9.9 12.1 11.9 9.0 8.0
102.3 Clear FM 4.9 5.7 8.8 9.5 3.6 3.8
Other 10.0 9.3 10.9 8.2 9.3 7.2

Calgary
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 12 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio One 6.0 7.6 4.7 5.5 3.8 5.3
CBC Radio Two 3.6 2.8 2.5 1.7 2.0 2.2
The Fan 960 3.3 3.3 .9 .8 6.2 6.4
66 CFR 1.3 3.0 .9 3.2 1.1 1.7
Q107 6.4 6.6 4.7 5.2 12.3 10.6
Lite 96 CHFM 8.0 8.1 12.8 16.4 5.4 4.7
QR 77 9.4 9.4 5.4 3.8 6.1 6.3
Vibe 985 9.2 8.2 10.5 8.4 4.7 7.0
California 103.1 FM 2.6 3.1 4.1 2.8 1.9 2.7
CJ 92 10.5 10.7 5.8 6.4 15.9 15.9
96.9 Jack FM 11.4 10.8 19.1 17.3 13.7 13.7
Classic Country AM1060 3.2 2.6 .8 .8 1.1 .7
Country 105 13.2 12.5 15.1 14.9 11.4 9.8
Others 11.9 11.2 12.7 12.8 14.5 13.1

Edmonton
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio One 5.3 5.4 2.7 4.5 4.6 5.0
CBC Radio Two 2.5 2.9 1.0 1.5 .9 1.1
The Bear 9.0 8.7 8.4 6.7 13.3 17.8
790 CFCW 7.0 8.2 1.1 2.0 .9 1.5
790CFCW-FM .1 .1 .1 .1 - -
EZ Rock 104.9 8.0 7.0 11.1 11.1 4.5 4.7
Team 1260 1.8 1.3 .7 .2 4.8 2.6
The Bounce 4.6 5.9 6.1 7.0 3.6 2.8
Sonic FM 6.3 6.1 4.1 3.1 9.4 7.3
630 CHED 13.2 11.7 5.3 5.6 10.4 9.1
Magic 99 3.4 2.9 3.9 5.3 2.8 2.0
Cool 880 3.3 3.2 3.0 2.4 3.6 2.6
97.3 K-Rock 6.2 6.2 5.7 4.7 12.3 12.9
CISN Country 103.9 & 104 9.2 10.5 14.1 17.5 5.3 10.1
92.5 Joe-FM 7.2 7.0 16.6 13.7 7.8 6.3
The New Big Earl @96.3 3.7 2.7 5.6 4.1 4.2 3.2
The CKUA Radio Network 2.7 2.5 3.9 3.1 3.7 2.7
Others 6.7 7.7 6.7 7.2 7.9 8.4

Ottawa-Gatineau
% Share of Hours Tuned

(Mon.-Sun, 5a-1a)
Source: BBM S2 2006

Station A12+
Survey 2 ’06
A12+
Survey 1 ’06
W25-54
Survey 2 ’06
W25-54
Survey 1 ’06
M25-54
Survey 2 ’06
M25-54
Survey 1 ’06
CBC Radio One 10.4 9.0 9.1 7.8 8.9 5.4
CBOF-FM 90,7 Ottawa-Gatineau 4.0 4.2 3.7 2.9 3.8 3.4
CBC Radio Two 4.1 3.9 2.4 1.6 2.0 2.1
Espace Musique 102,5 1.0 1.6 .8 1.2 .9 1.1
Sports Radio 1200, the Team 2.3 2.9 .2 .7 5.6 7.4
580 CFRA 7.7 9.7 2.9 4.7 7.6 7.9
Tag Radio .2 N/A .1 N/A .3 N/A
CHEZ 106 6.2 6.6 4.7 6.2 12.6 11.9
Couleur FM97.1 2.5 3.1 1.6 2.5 .7 1.5
Hot 89.9 10.2 8.3 11.0 7.4 7.6 6.9
Live 88.5 1.5 1.6 1.6 1.9 2.0 2.2
Rock Détente 94,9 Gatineau 6.9 7.7 10.9 12.4 6.0 5.8
KISS-FM 3.6 3.6 7.9 6.3 2.8 3.6
Oldies 1310 2.1 2.2 1.4 1.7 .9 1.2
Majic 100 8.4 9.3 15.4 14.7 6.2 6.0
CJRC 11-50 3.5 3.1 1.3 1.3 3.4 3.6
The Jewel 3.6 N/A 1.5 N/A 1.1 N/A
Y101 4.7 4.6 4.3 5.5 3.8 3.5
93.9 BOB-FM 3.2 3.5 5.5 5.3 3.8 5.0
106.9 FM the Bear 5.2 5.3 5.0 4.3 8.5 9.2
Energie 104,1 4.9 5.6 5.7 6.6 7.0 8.6
Others 3.8 4.1 3.1 5.1 4.5 3.8