Family Channel launches fall season with virtual schooling

Astral Media's Family Channel will launch its fall programming on September 8 with 'Get Schooled,' an interactive promotion that puts a Family-style spin on schoolwork.

Every Friday evening for four weeks, goofy homework projects will be assigned via on-air promo spots, with viewers having a week to complete and submit assignments online for a chance to win the grand prize. It's a cool, Family-supplied substitute teacher who will bring 'never-a-dull-moment' experiences to the winner's school. Select entries will also be posted online for visitors to grade, and each week the submission that gets the best grade will win a secondary prize.

Astral Media’s Family Channel will launch its fall programming on September 8 with ‘Get Schooled,’ an interactive promotion that puts a Family-style spin on schoolwork.

Every Friday evening for four weeks, goofy homework projects will be assigned via on-air promo spots, with viewers having a week to complete and submit assignments online for a chance to win the grand prize. It’s a cool, Family-supplied substitute teacher who will bring ‘never-a-dull-moment’ experiences to the winner’s school. Select entries will also be posted online for visitors to grade, and each week the submission that gets the best grade will win a secondary prize.

Other promotional activities surrounding the Friday evening line-up include a Ned’s Declassified School Survival Guide Tip Exchange, where kids can exchange school survival tips with other users online and on their cellphones, plus a streamed preview of the second season premiere episode of Life With Derek. Viewers who register for the free preview will be eligible to win a walk-on role on Life With Derek.

Directed at ages eight to 14, ‘Get Schooled’ promotes Family’s Friday evening line-up of live-action comedies, which includes new episodes of Hannah Montana (5:35 p.m.), Life With Derek (6:30 p.m.) and Ned’s Declassified School Survival Guide (7 p.m. – all times ET/PT).

In addition to the on-air and interactive components, ‘Get Schooled’ will also be supported with print ads in The Magazine, Bratz, Famous Kids, Owl and Kidsworld. Astral Media has not yet announced sponsorship or brand exposure opps.

www.family.ca