Burger King taps Initiative for media buying & planning in three more markets

Burger King has handed media buying and planning responsibility for Germany, Sweden and the U.K. to Initiative. The New York City-HQ'd behemoth is already BK's AOR for Canada, Holland, Mexico and Spain.

http://www.initiative.com

Burger King has handed media buying and planning responsibility for Germany, Sweden and the U.K. to Initiative. The New York City-HQ’d behemoth is already BK’s AOR for Canada, Holland, Mexico and Spain.

http://www.initiative.com