Nielsen Media Research appoints Eaton MD

September 7, 2006 by
 

Lisa Eaton has been appointed managing director of Nielsen Media Research in Canada, responsible for overseeing all of the company’s advertising intelligence and custom analytical services and operations. She was previously VP sales and marketing, where she oversaw all of NMR’s client service initiatives. Before joining Nielsen, Eaton was VP/GM of Jupiter Media Metrix and held key client service and marketing positions at BBM Canada. She succeeds Mike Leahy, who has been appointed president of the BBM Nielsen Media Research television ratings joint venture, which began operating on September 1.

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